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ICTR Keynote Outlines

Keynote Outlines

The following are outlines for the Keynote Speeches which will take place at ICTR 2020.

Opportunities for sustainable development of coastal and maritime tourism: The case of Finland

Sanna-Mari Renfors, Satakunta University of Applied Sciences (SAMK), Finland

Coastal and maritime tourism is one of the largest maritime activities in the European Union. In Finland, the land of the thousand lakes and islands, the draw of the waters have great potential for becoming internationally competitive tourism destinations. And for these desinations to be truly competitive it is important to look at the issues of sustainability. Sustainability is anchored in building competitiveness, which in turn produces benefits for society and the environment. This presentation addresses opportunities for sustainable development of coastal and maritime tourism in Finland focusing on different stakeholders’ viewpoints. In particular, innovative use of natural and cultural resources in development of sustainable tourism experiences.

Developing a Dual Education System in Tourism Studies

Dr. Hajnalka Csáfor, Eszterházy Károly University, Eger Hungary

Dual partnerships between business and higher education requires commitment, energy and money from the business, but if managed carefully, can reap many benefits from the work provided by the students who are employed by them. There is a recognised labour shortage in the tourism industry in many European countries and so the opportunity to be involved in a dual education system can have a tangible impact on the economic development of the industry.

In this presentation I will give a short overview of types of the cooperation that exist between universities and organization’s in the tourism industry, focusing on those activities in which tourism experts are involved in university education. After highlighting the main issues to consider when developing dual educational programs in tourism, I will present the results of a Hungarian research initiative that looked at the corporate aspects of being involved in a dual educational system in tourism in Northern Hungary. The conclusions and proposals of this presentation will derive from the research results and also from my own experiences of the establishment and operation of a dual degree in tourism in Hungary, and I will compare them to the practice of other European countries.

Corporate participation in higher education is not only philanthropy but is reciprocal, and works well if companies recognize the benefits they can achieve. If the partnership provides mutual benefits to trainees and companies (and also universities), it meets the criterion of modern strategic corporate social responsibility, which is based on those responsible activities that not only affect the well-being of the supported party in a positive direction, but also positively affect the responsible companies as well. Furthermore, in addition to the benefits for the participating parties, a dual education system can have a positive influence on a region’s economic development.

The Importance of The Past in an Uncertain Future

Greg Gardner State University of New York

Key Themes:

  • How our patrimony is affected by a changing climate and how it must be preserved if we are to survive the changes.
  • Food and wine as elements of patrimony and as engines of tourism and economic benefits

Summary of Speech

Human societies have always faced an uncertain future and periods of significant change have always disturbed social structures and relationships.  Today, along with the usual political, economic, and technological changes, we are seeing a change in our climate – something that has been largely stable throughout our modern history.

When faced the great change, we often look to the past to anchor us and to remind us of a time when we think things were more certain or when we were able to successfully face change and uncertainty.  This can give us the spiritual reassurance we need to face a frightening future.  It is important that we continue to harbor our patrimony – physical, intellectual, artistic, and social, as a bridge to the past.  If we let that patrimony go, we risk being unprepared for the future.

Agriculture and the production of food and wine is an important element in the patrimony of our cultures.  It is also an important element in the development of tourism, which has enormous economic value to many regions.  Global climate change promises to have a powerful impact on the foods we eat and the wines we drink and on the choices made by tourists.  That impact is uncertain still, but the evidence is clear that it is coming.  This conference is an opportunity to begin thinking about these issues and to explore possible strategies in response to the changes.  Participants are strongly encouraged to work together to further this important work and to share their conclusions through publication.