From eTourism to Smart Tourism and Ambient Intelligence towards Metaverse
Professor Dimitrios Buhalis
Professor Dimitrios Buhalis of Bournemouth University will explain that Smart Tourism revolutionizes tourism and hospitality and change market conditions and industry structure. This leads to tourism and hospitality organisations to readdress the sources of competitiveness and repositioning their strategy and operations in their marketplace. Network economics and strategies suggest that organization need to reengineer their processes to take advantage of their ecosystem. Smartness takes advantage of interconnectivity and interoperability of integrated technologies to reengineer processes and data in order to produce innovative services, products and procedures towards maximising value for all stakeholders. This reengineering enables shaping products, actions, processes and services in real-time, by engaging different stakeholders simultaneously to optimise the collective performance and competitiveness and generate agile solutions and value for all involved in the value system.