ECRM Keynote Speakers

The following are outlines for the Keynote Speeches which will take place at ECRM 2022

The use of Mixed Methodologies as a Path to Study ICT Adoption and Continuous use

Dr José Martins

An in-depth analysis of existing literature on scientific research methodologies allows us to perceive two distinct approaches: the qualitative and the quantitative methodologies. Qualitative Methodologies are designed to mainly address social sciences, thus aiming at allowing researchers to study social and cultural phenomena and, in parallel, to understand people, firms, and the socioeconomic contexts in which they live. On the other hand, Quantitative Methodologies were initially drawn in the natural sciences area and focus their attention on studying and understanding natural phenomena through an empirical perspective, generally supported by mathematical and statistical techniques that guarantee reliability and accuracy.

As scientific research methodologies and approaches naturally evolve, and the information systems and technologies area is becoming increasingly present and omnipresent within our daily lives, multiple (renowned) researchers are claiming that combining both qualitative and quantitative methodologies for addressing the adoption and use of innovative ICT-related technologies, would result in increasingly interesting results that would characterize, in an improved manner, the reality of the study.

Hence, drawing on the above-mentioned arguments, it is important to establish not only the depth, background, epistemology, and overall workflow of the mixed methodology that is to be used, but also the set of research techniques that can/should be used within the methodological context. By doing so, researchers are ensuring that the research methodology that is going to support their research is of the utmost reliability and conceptual accuracy and validity, and that the achieved results should be aligned with this conceptual validity.


Sociometric Analysis in the Study of innovation in Hospitality and Tourism

Professor Zélia Breda and Professor Filipa Brandão

In this keynote we will be looking at how Sociometric Analysis can be used in research. We will be addressing this in the context of our research into innovation in Hospitality and Tourism. The keynote speech will cover the following aspects:

  1. Social Network Analysis: nuclear concepts and streams of research
  2. The role and the use of Social Network Analysis in tourism and hospitality studies
  3. Existing studies and approaches: bibliometric analysis
  4. How to apply Social Network Analysis to tourism research:  A practical application to the tourism innovation network of Aveiro, Portugal
  5. Advantages, disadvantages and potential contributions