Female entrepreneurship in the digital era
Impowering Women through Intellectual Capital: A Croatian Case Study
The concepts of knowledge, innovation and the creative economy have been accepted by academia for sometime now. The same applies to intellectual capital (IC), which is widely considered to be a key business factor of the contemporary economy. In contrast to this, many representatives of Croatian institutions and local governments are still ignorant with regard to the aforementioned issues. This is a serious obstacle with regard to institutional support and project funding. Such was the case with the Croatian project, “Development of Women Entrepreneurship through Intellectual Capital ". The empowerment of women through Intellectual Capital could be realised as a result of the knowledge, persistence and collaborative efforts of women from the Croatian Businesswomen Association KRUG, Croatian Chamber of Commerce, Center of Economics and the Croatian Development Bank. According to the official poll carried out during the project, it was a success. All 80 participants found it useful and empowering. They appreciated the fact that it was almost an exclusive “female affair” – female project creators, supporters, coordinators, organisers, speakers as well as participants. Such women power created a stimulating atmosphere for learning, but also for sharing stories about gender specific challenges, which women enterpreneurs face in their business life. This presentation will provide an overview of the project, highlighting some interesting insights.