ECSM Future and Past

If you would be interested in hosting ECSM, please read the hosting document and contact Sue Nugus, Conferences Director, for more information.

4th European Conference on Social Media

Hosted by: Mykolas Romeris University,

3-4 July 2017

Purchase Proceedings

The Electronic Proceedings from ECSM  are included in your registration and are available to download for conference participants.  They are also available to purchase in 2 different formats.

  • CD Version - £50 plus Postage  and Packaging
  • Printed Version - £60 plus Postage and Packaging

Purchase Proceedings from previous ECSM Conferences


PhD Winners

1st Place
Facebook and Weibo as a Tool for International Corporate Strategy Implementation
Anja Corduan, Technical University of Dresden, Germany


Electronic Word of Mouth: A Measurement Model for Banks’ Reputation
Roila Christakou, Panteion University, Greece


Best Poster

IT Alignment Through Artificial Intelligence
Emir K. Karadag, University of Amsterdam, The Netherlands

Competition Winners


1st Place
The Traditions Challenge mobile App
Adam Peruta, Syracuse University, New York, USA


2nd Place
EDINA Digital Footprint Consultancy & Training Service
Nicola Osborne, University of Edinburgh, UK


3rd Place
Developing Social Paleontology: A Case Study Implementing Innovative Social Media Applications
Lisa Lundgren and Kent J Crippen, University of Florida, USA

Competition Winners





Executive Committee

Conference Chair: Aelita Skaržauskiene, Mykolas Romeris University (MRU)

Programme Chair: Nomeda Gudeliene, Mykolas Romeris University (MRU)

Key Note Speakers: 

Dr. Edgaras Leichteris, Knowledge Economy Forum, Lithuanian Innovation Center, Lithuanian Science, technology and innovation agency

"Society in the cloud - what is the future of digitalization?"

Daiva Lialyte, Integrity PR

"Practical point of view: push or pull strategy works on social media?"

A Message of Thanks

We extend our thanks to all participants at the conference, both presenters and attendees and gratefully acknowledge the support of the host Mykolas Romeris University, Vilnius, Lithuania along with assistance provided by the Conference and Programme chairs and keynote speakers. The stream and mini track chairs are to be applauded for their efforts in ensuring that timekeeping requirements were respected by all participants and the chair and discussants of the PhD Colloquium are thanked for their invaluable contribution to this important part of the conference.

Finally, we value and unreservedly acknowledge the essential role performed by the executive and programme committees in respect of the double blind review process.

We trust that the overall the conference exceeded your expectations; we welcome your feedback.

ECSM 2016 Caen, France

Joint Best PhD Paper

Improving Adolescents’ Advertising Literacy Through Education: The Perceptions of Secondary Education Teachers
Britt Adams, Tammy Schellens and Martin Valcke, Ghent University, Belgium

The Interpretation of Social Media: Challenges of Adopting Social Media in Organizations
Karin Högberg , University West, Sweden

Best Poster

Social Media (SM) Adoption by Small to Medium Enterprises (SMEs): Influencial Factors in the Context of the Kingdom of Saudi Arabia (KSA)
Hanaa Namankani , University of Liverpool, UK and King Abdulaziz University, KSA