ECSM Future and Past

If you would be interested in hosting ECSM, please read the hosting document and contact Louise Remenyi, Conferences Director, for more information.

Hosted by:
Moulescomb Campus,

Lewes Road
University of Brighton,

30 - 31 May 2024



The Electronic Proceedings from ECSM are included in your registration and are available to download for conference participants.  They are also available to purchase in 2 difference formats.

Purchase Proceedings from previous ECSM Conferences

Winners at ECSM 2024

PhD winners

Fandom in Action: Online Mobilization of Thai Youth in the 2020-2021 Anti-Government Protests
Ploykamol Suwantawit, University of Liverpool, Liverpool, UK (Physical)

Revealing Hybrid Threats: Vulnerability Exploitation in Romania's Social Media Landscape
Georgiana-Daniela Lupulescu from Carol I National Defence University Bucharest, Bucharest, Romania (Virtual)

Poster Winners

Energy Drinks and Young People: Assessing Social Media and Influencer Marketing Strategies
Jayne Rodgers, Teesside University, Middlesbrough, UK (Physical)

Algorithmic Prejudice, White Rage and the Making of Bigotry: Ethical and Anticipated Ethical Issues
Richard Wilson, Towson University, Towson MD, USA (Virtual)


Conference Executives

Conference Chair: 

Dr Panagiotis Fotaris, University of Brighton

Keynote Speakers:

Dr Tony D. Sampson,  University of Essex
Return to Virality: Contagion Theory in the Age of Social Media

Dr Martin De Saulles, University of Brighton
Establishing trust in an AI-driven economy

Message of Thanks

We extend our thanks to all participants at the conference, both presenters and attendees and gratefully acknowledge the support of the University of Brighton, Brighton, UK and the assistance provided by the Conference Chair and keynote speakers. The stream and mini track chairs are to be applauded for their efforts in ensuring that timekeeping requirements were respected by all participants and the chair and discussants of the PhD Colloquium are thanked for their invaluable contribution to this important part of the conference.

Finally, we value and unreservedly acknowledge the essential role performed by the executive and programme committees in respect of the double blind review process.

We trust that that overall the conference exceeded your expectations; we welcome your feedback

Previous ECSM Conferences

ECSM 2023

Hosted by:

Hosted by:
Pedagogical University of Kracow
PodchorńÖŇľych 2¬† ¬† ¬† ¬† ¬† ¬† ¬†
30-084 Kracow

18 ‚Äď 19 May 2023

Winners at ECSM 2023

PhD winners

The Social Media Value Framework: Development and Validation of a Conceptual Framework for Value Creation
Kerry Littlewood and Geoff Bick, University of Cape Town, Neale Penman, Wits Business School, Johannesburg, South Africa

Factors Influencing Adoption of Information from Social Media Platforms: A case study of health information of COVID-19 by Saudi Citizens
Suaad Almalki, Victoria Uren and Matthew Hall, Aston university, UK

Poster Winners

Young Adults’ Folk Theories About Government Regulation of Social Media
Tyler West, Dublin City University, Ireland

The Occult Roots of QAnon: Ethical and Anticipated Ethical Issues
Richard Wilson, Towson University, Towson, USA


Conference Executives

Conference Chair:

Dr Iwona Lupa-Wójcik, Institute of Law and Economics, Pedagogical University of Cracow

Programme Chair:

Dr Marta CzyŇľewska,¬†Institute of Law and Economics, Pedagogical University of Cracow

Keynote Speakers:

Dr Katarzyna BńÖkowicz
Disinformation is Everywhere. Why Should we Change our Perspective on this Phenomenon?  

 Magdalena Urbaniak
Brain Unconsciously Driven by Social Media. Is it bad or good and what can we do about it?

ECSM 2022

Hosted by:

Pedagogical University of Kracow
PodchorńÖŇľych 2
30-084 Kracow

Date: 12 - 13 May 2022

Conference Executives

Conference Chair:

Dr Iwona Lupa-Wójcik, Institute of Law and Economics, Pedagogical University of Cracow

Programme Chair:

Dr Marta CzyŇľewska,¬†Institute of Law and Economics, Pedagogical University of Cracow

Keynote Speakers:

Dr Iwona Leonowicz-BukaŇāa
Social Media Today: Platforming Visibility, Recognition and Independence

Dr Anna Miotk
Does an Organisation’s Presence on Social Media Platforms still Strengthen Brand Image?

ECSM 2021

Hosted by:

A virtual conference hosted by ACI and University of Central Lancashire, Cyprus (UCLan)

Date: 01 - 02 July 2021

Winners at ECSM 2021

PhD winner

Self-harm: Detection and Support on Twitter
Muhammad Abubakar Alhassan, Diane Pennington, University of Strathclyde, UK, Isa Inuwa Dutse, Federal University Dutse, Nigeria, Bello Shehu Bello, Bayero University Kano, Nigeria

PhD joint 2nd

Comparison of Social Media and Panel Data Analyses
Sven Gehrke, Marek Opuszko, Sandra Niemz, and Johannes Ruhland, Friedrich Schiller, Universität Jena, Germany


Microbes and Medical Masks ‚Äď Mapping the Emoji Indexicals of the Pandemic
Jan Dijsselbloem, Tilburg University, Netherlands

Poster Winner

A Graphic Design Framework for Outdoor Advertising to Raise Social Awareness
Rafaella Maria Lakeridou, UCLAN, Cyprus



Conference Executives

Conference Chair:

Dr Christos Karpasitis, University of Central Lancashire, Cyrpus

Keynote Speakers:

Dr Nikolaos Dimitriadis
Our Brains on Social: Neuro Research Insights on Social Media Usage

Mr. Nicolas Ioannides
Influencer Marketing

ECSM 2020

Hosted by:

A virtual conference hosted by ACPI and University of Central Lancashire, Cyprus (UCLan)

02 - 03 July 2020

Winners at ECSM 2020

PhD Winner

Vaiciukynaite Egle, Kaunas University of Technology, Lithuania
Company‚Äės Customer Behaviour Initiatives on Social Media Platforms: Consequences¬†

PhD Certificate of merit

Power Virginia, University of the West of England (UWE), Bristol, UK
Participation and the role of social media affordance in open access repositories



Conference Executives

Conference Chair:

Dr Christos Karpasitis, University of Central Lancashire, Cyrpus

Programme Chair:

Mrs Christiana Varda, Cyprus University of Technology, Cyrpus

Keynote Speakers:

Adam Jonsson, Thèque marketing
How to engage and how to sell through social media

Pantelis Vladimirou, Webarts
How Consumers are becoming influencers of a Brand

ECSM 2019

Hosted by:

University of Brighton
Moulsecoomb Campus
Huxley building
Lewes Road

13 - 14 June 2019

Winners at ECSM 2019

Joint Best PhD Papers

1st place
Sven Gehrke, Lisa Wenige and Johannes Ruhland
Feasibility Study of Analysis of Senior IT Management Skills/Qualifications in Social Networks
Joint 2nd Place
Ajita Deshmukh
Deconstructing Lurking: Understanding Non-Responsive Behaviour Within Educational Facebook Group.
Chanda Mfula   
Social Media, Citizen Journalism and the Mediation of Democracy in Zambia

Joint Competition Winners

Manuel Au-Yong-Oliveira
Social Media as a Strategy for Communication with Students and the Community
Nitin Varma
The Social Mixer for a Class Apart

Conference Executives

Conference Chair:
Wybe Popma,
University of Brighton

Programme Chair:
Stuart Francis,
University of Brighton

Key Note Speakers: 
Hannah Brookes, Jellyfish
Finding voices: the role of users in generating content that works

Asher Rospigliosi, Brighton Business School
When Social Media doesn’t work

Ben Hackett, Brandwatch
'Social Listening' evolves into 'consumer research': a five year perspective  

ECSM 2018

Hosted by:

Limerick Institute of Technology
Moylish Park
Limerick Ireland. 
V94 EC5T

21-22 June 2018

Winners at ECSM 2018

PhD Winner

Creation and Crowdfunding: the Marketing of Arts
Laura Maechling, University of Brighton, UK
Best Poster
1st Place Finding Outcasts in Social Networks
Matias Ijäs, Finnish Defence Research Agency
2nd Place Designing for Public Participation in Paleontology Through the Development of an App
Richard Bex, Lisa Lundgren, Kent Crippen and Bruce MacFadden, University of Florida, Gainesville, USA

Conference Executives

Conference Chair: 
Professor Cunnane, 
Limerick Institute of Technology, Ireland

Programme Chair: 
Dr Niall Corcoran, 
Limerick Institute of Technology, Ireland

Key Note Speakers: 
Shane McCarthy, BlueChief
Your Social Media Controls Your Future

Eimear McManus, Digital Works
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Stephen O’Leary, Olytico
Listen to Learn: 7 Steps to learning about your audience using social listening  

ECSM 2017

Hosted by: 

Mykolas Romeris University,

3-4 July 2017

Winners at ECSM 2017

Best PhD Paper:
1st Place Facebook and Weibo as a Tool for International Corporate Strategy Implementation
Anja Corduan, Technical University of Dresden, Germany

Merit Electronic Word of Mouth: A Measurement Model for Banks’ Reputation
Roila Christakou, Panteion University, Greece

Best Poster :
IT Alignment Through Artificial Intelligence
Emir K. Karadag, University of Amsterdam, The Netherlands

Competition Winners

1st Place The Traditions Challenge mobile App
Adam Peruta, Syracuse University, New York, USA
2nd Place EDINA Digital Footprint Consultancy & Training Service
Nicola Osborne, University of Edinburgh, UK

3rd Place Developing Social Paleontology: A Case Study Implementing Innovative Social Media Applications Lisa Lundgren and Kent J Crippen, University of Florida, USA

Conference Executives

Conference Chair:
Aelita SkarŇĺauskiene,¬†
Mykolas Romeris University (MRU)

Programme Chair: 
Nomeda Gudeliene, 
Mykolas Romeris University (MRU)

Key Note Speakers: 
Dr. Edgaras Leichteris, Knowledge Economy Forum, Lithuanian Innovation Center, Lithuanian Science, technology and innovation agency
"Society in the cloud - what is the future of digitalization?"

Daiva Lialyte, Integrity PR
"Practical point of view: push or pull strategy works on social media?"