ECSM Mini Track

The Mini Tracks for ECSM

      • Higher Education for a Generation of Digital Natives
      • e-Commerce and Digital Marketing in Social Media
      • Games as Social Media
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Higher Education for a Generation of Digital Natives

Dr Justyna Zywiołek
Dr Joanna Rosak-Szyrocka

Mini track Chair: Dr Justyna Zywiołek & Dr Joanna Rosak-Szyrocka, Czestochowa University of Technology, Poland

ECSM 2023 Mini Track on Higher Education for a Generation of Digital Natives 

In the last decade, the widespread use of mobile social networking services has fundamentally changed how people interact with one another online. The pedagogy as it is known and understood by many academics in remote education institutions has been significantly impacted by the usage of mobile devices in education. A number of abilities that are different from what most instructors are used to are needed in order to teach utilizing new technology. To utilize these new tools effectively and to incorporate them into their own practices, instructors must thus get training. Furthermore, the majority of students are members of the generation known as the Net Generation. IM, texting, and Google are seen as verbs rather than software by this age. They anticipate being engaged by their surroundings, which should provide possibilities for input along with interactive, sensory-rich, experience activities (which may be both real and virtual). Compared to past generations, they are more receptive to visual media, and they choose experiential learning over didactic instruction. Instead of being told, they choose to learn.

Suggested topics include but are not limited to:

  • Skills for remote education facilitators of mobile learning
  • Use of mobile social networks for education among students
  • New roles for new technologies at University 4.0
  • The role of mobile social media marketing in students’ satisfaction
  • Creating SMART pedagogy by using social media marketing

e-Commerce and Digital Marketing in Social Media

Mini track Chair: Prof. Dr. Abbas Fadhil Aljuboori, Al Zahra College for Women, Muscat, Sultanate of Oman

ECSM 2023 Mini Track on e-Commerce and Digital Marketing in Social Media  

 Ecommerce social media is the practice of using social media to market an ecommerce store. Ecommerce stores can use social media to build brand awareness, attract online followers, and generate online sales. Companies can also use social media to get their brand, profile, and products shared online.

Social media is a powerful tool for ecommerce websites. The ability to not only direct shoppers toward a new product or an attractive deal, but to engage with them and create a sense of community, is incredibly useful. A complete social media presence also includes direct sales through some networks, as well as having the back-end tools in place to let customers share products and recent purchases with friends and followers through just a single click.

Suggested topics include but are not limited to:

  • New trends in social media marketing and E-commerce.
  • Consumer behaviour in E-commerce and marketing.
  • Sustainability issues in E-commerce and digital marketing in social media.
  • Social dimension and social impact in ecommerce and digital marketing.
  • Influencers and social media marketing.
  • Customer privacy and security protection on social media.

Games as Social Media

Mini track Chair: Robert J. Wierzbicki, University of Applied Sciences Mittweida, Germany

ECSM 2023 Mini Track on Games as Social Media  

Recent research findings in neuroscience and continuously better understanding of the mechanisms of human perception open up new possibilities for the development of more reliable teaching scenarios empowering pupils to become more socially aware in everyday life. Educational games have been proven to support the teaching of various social concepts in society and accross disciplines, raising awareness, prevention, and encouraging individuals’ responsibility for one's own personal and spiritual growth as well as one‘s individual actions.

The mini track aims at exploring games as social media focusing on methods and on the potential of new approaches in the field. Papers are welcome which address and discuss the following topics:

  • Perceptions of social media.
  • Behavioral science in games and social media.
  • Social networks and cognitive behavior.
  • Embedding social aspects in games.
  • Social interactions in games and beyond.
  • Making sense of immersive multiplayer gaming experiences in social context.
  • Boosting social awareness.
  • Cognitive neuroscience – understanding the neurobiological mechanisms of learning, the mind and its functioning.
  • Virtual and in-class settings for teaching moral values in schools.
  • Storytelling for social media.
  • Interactive approaches in social media.
  • Methodologies and methods of researching the cognitive science of decision-making.
  • Evaluation of strategies to deliver games as social media and for social studies.
  • Current research, projects, results and case studies on the track topic.