Entrepreneurship in the Age of AI: How Technology Shapes New Market Opportunities?
Prof. Maria Urbaniec
Artificial intelligence (AI) is playing an increasingly pivotal role in driving entrepreneurship, opening up entirely new market opportunities for companies. As machine learning and predictive analytics continue to progress, entrepreneurs are more frequently turning to data-driven tools to pinpoint untapped niches, address gaps in market offerings, and meet previously unmet customer needs. On one hand, advanced algorithms enable precise forecasting of changes in demand and consumer preferences; on the other, they facilitate the creation of entirely new business models. Examples include e-commerce platforms that personalize recommendations in real time, as well as predictive solutions that help manufacturers plan their supply chains. As a result, entrepreneurs can test and implement innovations more rapidly, surpassing traditional firms that do not take advantage of AI’s capabilities. Nevertheless, the use of AI also presents certain challenges: ethics, data privacy, and algorithmic transparency must be carefully considered to avoid losing stakeholder trust. Despite these concerns, AI’s role as both a catalyst for entrepreneurship and a source of competitive advantage continues to grow. Companies that combine cutting-edge technologies with sensitivity to market demands can develop groundbreaking products, services, and processes, reshaping entire industries and setting the course for future generations of entrepreneurs.
Bridging the Innovation Gap: Can Europe Strengthen Its Global Competitiveness?
Prof. Zoran Wittine
Europe faces a significant challenge in maintaining and enhancing its competitiveness against global leaders, particularly the United States, but also other economic powerhouses such as South Korea, China, and Canada. Despite a rich economic, scientific, and industrial heritage, as well as a strong educational foundation, the European innovation ecosystem often struggles to keep pace with these more dynamic and well-funded counterparts. Evidence shows that, in terms of innovation, investments, and economic growth, Europe continues to lag behind the U.S. This raises a critical question: how can the EU work to bridge the economic gap with the United States and better harness the potential of its startup ecosystems? To address this gap, one must first identify and understand the key drivers of innovation and performance. By focusing on these fundamentals, Europe can not only foster greater competitiveness but also pave the way for sustainable economic growth driven by knowledge and innovation.