ICTR Biographies

Below are the ICTR Biographies of the Conference and Programme Chairs, Key Note Speakers and Mini-Track Chairs.

Conference and Programme Chairs

Dr. José Martí-Parreño is a full Professor in Marketing. He got his PhD from the Polytechnic University of Valencia (2003) and from the University of Valencia (2015). His main research areas of interest are marketing communications and educational innovation. His research has been published in top refereed journals such as Journal of Interactive Marketing and Computers in Human Behavior. He is the Primary Researcher of Grupo de Investigación en Gamificación (GIG) focused on gamification research.

Dr. Roberto Gómez-Calvet is Associate Professor at the Universidad Europea de Valencia. PhD in Economics from Universidad Jaume I de Castellón (Spain). His research lines focus on nonparametric efficiency and productivity measurement applied to different fields. His research has been published in top refereed journals including Computers & Operations Research and Applied Energy. He has been actively involved in businesses such as mass media, retailing, and the printing sector.

Prof. Muñoz de Prat  is part time professor in the European University and the Christian Catholic University of Valencia in Marketing and Strategy. PhD in Economics from UCV (2019). MBA in the IE (2011). His research is in International Trade and Business Internationalization, specialized in Joint Ventures. He is also a consultant in MENA Countries.


Keynote Speakers

Enrique Bigne is professor of Marketing at the Faculty of Economics of the University of Valencia (2001), and previously at the University Jaume I. His main research interests are advertising, tourism, marketing, and neuroscience in marketing. He serves as editor of EJM &BE and executive editor of Journal of Tourism Analysis. He chairs the Digital Communications and Analytics unit at the university of Valencia https://www.marketingbigne.com/research-projects.

Chris Moon is a multiple award-winning eco and social entrepreneur and Senior Lecturer in eco-entrepreneurship at Middlesex University. He has a PhD from Imperial College and is a fellow of the RSA and HEA. He was formerly Head of Sustainability at two companies; and teaches sustainable tourism, sustainable products and entrepreneurship and sustainability. He has over 60 publications including in the International Journal of Hospitality Management 2018. Chris takes tourism students to Mallorca each year where Middlesex has an Erasmus agreement with UIB. He recently presented at UIB international week and was interviewed by Spanish TV on sustainable tourism.

Mini-Track Chairs

Cristiana Daniela Pereira Teixeira de Oliveira, (CO) is General Director and Rector of the European University of the Canaries. She is a Doctor in Tourism with eighteen years of teaching experience. Since 2011 she was scientific coordinator of Tourism and Hospitality at the European University of Lisbon. More recently, she has been involved with innovation projects and new processes within the university sector, adapting new programs to business and professional reality with a global perspective. She acted as an elected member of the Scientific Committee (2014-2017) and member of the Scientific Committee for the PhD in Tourism Business Management (2014), European University in Portugal. She has published articles in international academic journals such as Current Issues of Tourism and she is author of book articles with publishers such as Springer, Routledge, as well as leading research projects.  

Dr Cândida Silva is a professor at School of Hospitality and Tourism of Polytechnic of Porto, Portugal, where she is Chairman of Scientific Board, Head of International Relations and Director of Department of Informatics and Mathematics. She has a PhD in Information Systems and Technologies from University of Minho. She was founder and president of AIS Student Chapter of University of Minho (2010-2012), where organized two national case study in Information Systems competition. She is member of AIS Portuguese Chapter and of AIS. She has integrated the organization committee of several national academic seminars and conferences, is reviewer of several international conferences and journals, and has over thirty scientific papers and scientific communications.

Workshop Facilitators