The 2nd Social Media in Practice Excellence Awards 2018

Star Awards

SM Awards

Giving visibility to interesting or leading edge applications of social media is the objective of the Social Media in Practice Excellence Awards Competition. This is achieved through the publication of winning case histories submitted by contestants. The case histories are published in a book and they are also proposed to academic journals for further development and publishing.

The emphasis of the case histories needs to be on effective social media applications in business or in the public sector.

If you are or if you have been involved in this field of study we invite you to participate in this competition to showcase innovative social media applications in business and the public sector. We are keen to see how academe and business have worked together to identify, develop and implement innovative social media applications and to this end we are looking for joint submissions with both academic and practitioner contributors.

To enter the competition we require an abstract of up to 300 words using the online submission form describing the social media initiative. If the proposal is suitable we will invite you to submit a full case history of no more than 3000 words which will be considered as an entry to the competition. A panel of international adjudicators will evaluate the case histories.

When preparing your initial submission, bear in mind that full case histories will be structured around the following headings:

  • Introduction to the nature of the social media initiative and its specific objectives
  • The infrastructure, i.e. people, systems, hardware, software etc. required to launch the initiative
  • The challenges that were encountered, how they developed and how they were overcome
  • How the initiative was received
  • How the initiative was tested for validity and reliability
  • The learning outcomes that were achieved and how they were measured and evaluated
  • Plans to further develop the initiative.

The judges will consider all submissions received by the closing date and authors of the top rated initiatives will be invited to register and attend the European Conference on Social Media in Limerick, Ireland on 21-22 June 2018 to present their case histories to the judges and conference participants. A prize will be awarded to the initiative judged to show the most creative thinking and successful implementation.

Important Dates

Abstract Submission – 02 January 2018 Extended until 31 January 2018

Notification of Abstract Acceptance – 13 January 2018

Full Case History Submission – 22 February 2018

Finalists announced – 03 April 2018


Submit your abstract here:


If you have any queries please email:

2017 Winning Case Histories

2017 Winning Case Histories

1st Place

The Traditions Challenge mobile App
Adam Peruta, Syracuse University, New York, USA

2017 Winning Case Histories

2nd Place

EDINA Digital Footprint Consultancy & Training Service
Nicola Osborne, University of Edinburgh, UK

2017 Winning Case Histories

3rd Place

Developing Social Paleontology: A Case Study Implementing Innovative Social Media Applications
Lisa Lundgren and Kent J Crippen, University of Florida, USA