Establishing trust in an AI-driven economy
Led by: Dr Martin de Saulles
AI is accelerating content creation across the web and social media platforms. The ability of generative AI (GenAI) to produce text, images, audio and video at scale and low cost will transform how information is generated, distributed and consumed. A challenge for existing information producers will be to maintain visibility and contact with their audiences in a rapidly growing sea of content. At the other end of the information pipeline, consumers will need to find new ways to discern fact from fiction. This talk explores these challenges and the ways that content creators, technology vendors and policy makers are addressing them. Establishing and maintaining trust in this emerging AI-generated content environment will become an increasingly valued commodity.