ECSM Keynote Speaker and Panel Outlines

The following are outlines for the Keynote Speeches which will take place at ECSM 2020.

How-to engage and sell through social media 

Adam Jonsson

Social media feeds are where your content needs to be the strongest and where your collaborations needs to be the most interesting. Understand consumers and you will understand how social media is influencing consumers purchase behavior and why people prefer one brand to another. 

Adam Jonsson, the founder of Thèque marketing will take you through a keynote on how-to combine social feed tailored content, consumer insights, influencer marketing and social media commerce strategies to increase your sales and brand presence in social media channels. 

Website: https://www.theque.se 

Instagram: https://www.instagram.com/thequemarketing/ 


How Consumers are becoming influencers of a Brand

Pantelis Vladimirou

The behavior of Generation Z consumers in social media is something that all brands have struggled to understand, adapt to, or influence. New ways of decision making, new mediums, and new buying journeys which have been developed the last few years and growing. Digital marketers are trying to understand this behavior and predict the future in order to utilize available resources to the greatest extent and yield the best possible ROI.

New consumers are not only buying but they also influence other people regarding your brand, product or service. They can influence positive, negative or neutral based on the satisfaction and customer experience they had. Major difference is that today this influence for some people is 10,100 or 1000 times more than it used to be few years ago. Allocating a marketing budget to spend in traditional or online channels as ads is not enough anymore. Building Customer's experiences, strong relationships, attention to satisfaction and content reach are few of the many new ways that will define the new way of doing marketing.