ECSM Biographies

Below are the ECSM Biographies of the Conference and Programme Chairs, Keynote Speakers and Mini-Track Chairs.

Conference and Programme Chairs

Dr Iwona Leonowicz-Bukała is a Social media expert, an Assistant Professor in the Faculty of Media and Social Communication at the University of Information Technology and Management in Rzeszow, Poland. Her current research interests focus on the issues of the contemporary digital media sphere – mediatization and digitalization of life, especially within the field of social media, and the problems of migration, gender, chronic illness management and higher education. A member of the international research team Covid G.A.P.  PI in the project Covid Gendered Academic Productivity – Polish Perspective. A Deputy Editor-in-chief of the journal „Social Communication. Online Journal” and a Deputy Head of The Committee of Research Ethics at UITM. An individual tutor at the UITM’s School of Leaders and the programme ‘Masters of Didactics’. ORCID: 0000-0003-3164-1209

Dr Anna Miotk is an assistant professor at the Department of Social Communication and Public Relations, Faculty of Journalism, Information and Bibliology at University of Warsaw. Her main research areas are the internet (especially social media), relations between the internet and society, and media influence. Since 2007, she has been cooperating with universities as an external lecturer, providing lectures and workshops in part-time and postgraduate studies. She has been working i.a. for SWPS University, Jagiellonian University, SGH Warsaw School of Economics, Kozminski University. She also has practical work experience in media research and business communication. Since 2014, she has been working at Polish Internet Research as the communication director. She is also a business trainer, her competences are confirmed by the certificate of the House of Skills Trainers School. She provides training in the field of marketing and PR. Author of books, book chapters and articles in scientific and industry media, and a blog.

Key Note Speakers

Dr hab. Anna Jupowicz-Ginalskam is an Associate Professor at the University of Warsaw. Anna is a long-time employee of the Faculty of Journalism, Information and Book Studies. She specialises in media marketing, media polarisation and the impact of new technologies on society. She is author of almost 60 academic papers published in prestigious national and international publications. Anna is an active participant in more than 60 academic conferences on an international and national scale. Initiator and leader of the research project "FOMO. Poles and Fear of Missing Out" (2018-2022), the first representative study of the phenomenon of Fear of Missing Out and its related phenomena in Poland. Anna is an experienced academic teacher whose classes receive high marks from students every year. Her research interests include: media marketing, new technologies and their impact on human life, FOMO and related phenomena, VR, media polarisation.


Magdalena Urbaniak is a brand communication expert. Founder of the MaxTractor agency, specializing in building and implementing marketing strategies. Magdalena has worked with brands such as Bayer, PepsiCo, BNP Paribas, and the National Museum in Poznań. She is a Lecturer at the University of Wrocław, the University of Economics, the WSB University, SWPS in Wrocław, and the AGH University of Science and Technology in Kraków. Magdalena speaks on conference stages (including TedX, Infoshare, loves Marketing, and Online Marketing). You can find her articles in industry magazines (including PR Manager, Social Media Manager, Marketer+) and on her own blog: and

Mini Track Chairs

Prof. Dr. Abbas Fadhil Aljuboori is working currently at Al Zahra College for women, Information Technology Department, Muscat, Sultanate of Oman as a faculty Staff Member. He has a Ph.D. in Computer Science from Dongguk University, SOUTH KOREA. Fulbright Visiting scholar – University of Central Oklahoma – Edmond – USA –2017. International Advisory Board Member for CT University in India. His field of Interest are in Data Mining, Web Applications, Big Data, Data Security, Information Systems, Social Media Analysis, and Smart Applications. He is a Member of several of Academic and Professional Societies. He is an Editor-in-Chief, Editorial Board Member and Reviewer of many eminent International Journals and Conferences worldwide.

Dr Joanna Rosak-Szyrocka, is a Lecturer at Częstochowa University of Technology in Poland, the Vice President of the Qualitas Foundation and a member of the Polish ISO 9000 Forum Club. Joanna has author/co-authored  221 scientific publications in prestigious journals, chapters in monographs and conference materials as well as co-authoring 20 scientific monographs. She has been a participant of the Erasmus + international exchange, during which she conducted a series of international lectures in England, Slovenia, Slovakia and Italy.


Dr Robert J. Wierzbicki graduated at Wroclaw University of Technologyin Electronics specializing in Device Technology. He first worked at the Fraunhofer Institute for Integrated Circuits in Erlangen, Germany, and was later appointed research assistant to the Chair of Electron Devices at the University of Erlangen-Nuremberg, Germany. Dr. Wierzbicki holds the doctorate in engineering sciences. In 2003 Dr. Wierzbicki was appointed professor of Online Media at the University of Applied Sciences in Mittweida, Germany.  Professor Wierzbicki is expert in digital media, author of numerous publications and winner of prestigious awards in communication media.

Justyna Żywiołek is a doctor of engineering at the Faculty of Management of the Częstochowa University of Technology. She deals with the management of information and knowledge, and their security. Justyna is also a personal data protection inspector and an auditor of the ISO 27000 standard. She interested in the use of Big Data, Internet of Things for security management systems. She is guest editor of many international magazines. Justyna is the co-author of over 150 publications, including articles published in peer-reviewed journals, book chapters, conference materials, and research reports.


Workshop Faclitators