ECSM Biographies

Below are the ECSM Biographies of the Conference and Programme Chairs, Keynote Speakers and Mini-Track Chairs.

Conference and Programme Chairs

Christos Karpasitis is a Lecturer and Course Leader for the BSc Web Design & Development course at the University of Central Lancashire - Cyprus (UCLan Cyprus). Christos obtained his Multimedia & Digital Entertainment Bachelor of Science (BSc) in 2010 from Northumbria University, UK. He holds a Master of Science (MSc) in E-Business & Information Systems from Newcastle University, UK and a PhD in Web Media & Internet Marketing from the University of Central Lancashire, UK. He currently teaches modules related to Digital Marketing, Interactive Applications, Web Design, UX/UI Design, Graphic Design, Video Production, Audio Production and Audiovisual Technologies. His latest research focuses on Viral Marketing, Viral Videos, Video Advertising and Brand Video Virality.

Christiana Varda is a PhD student and Research Associate at the Department of Communication and Internet Studies at the Cyprus University of Technology. She is currently working on the Co-Inform project, a European-funded research project which aims to create tools that will increase society’s resilience to online misinformation and generate more informed behaviours and policies. Her research interests include media literacy, misinformation and social media platforms. She also works as an Associate Lecturer at UCLan Cyprus, teaching creative Adobe technologies on the BSc Web Design and Web Development course. Christiana has versatile experience in education, media and digital technologies; she has been a media educator for nearly a decade. She is also the Founder of Media What, an NGO focused on promoting media education to youth through participatory digital media.

Key Note Speakers

Adam Jonsson is a marketing professional with 8 years of experience within social media advertising. With experience from global marketing roles (H&M) and experiences from agencies (iProspect, Dentsu Aegis Network) Adam started his own brand Thèque marketing 2,5 years ago. Thèque marketings clients today exists of fast growing e-commerce startups within fashion and retail to larger companies within the hospitality and travel sector.  For more information please visit: or link to

Pantelis Vladimirou is the Managing Director and co-founder of Webarts. Webarts is one the leading Digital Agencies in Cyprus, since 2008, that currently employees 22 people and working with 200+ local companies. He is one of the ambassadors of Inbound Marketing in Cyprus, who follows new techniques and technologies related to social media, online ads, email marketing and content marketing . His goal and vision is to encourage more businesses to evolve using holistic and strategic approach of Digital Marketing, in order to succeed the best possible measurable results related to their goals. 

Mini Track Chairs

Asst. Prof. Dr. Abbas Fadhil Aljuboori is working currently at the University of Information Technology and Communications – Baghdad – IRAQ as a Vice President for Administrative Affairs. He has a Ph.D. in Computer Science from Dongguk University, SOUTH KOREA. Fulbright Visiting scholar – University of Central Oklahoma – Edmond – USA –2017. International Advisory Board Member for CT University in India.  He worked as a Head of Smart Cities Center at UoITC). Researcher and Manager in the Advanced Institute of Convergence Information Technology (AICIT) – South Korea. Head of Computer Science Department – University of Kerbala. Vice President of Iraqi Universities Accreditation and Quality Assurance Council for Computer Science and IT.

Nuran Öze is Asistant Professor Dr., Chair of Department of Public Relations and Advertising in the Faculty of Communication, Near East University, Cyprus. She especially interested in culture, communication, PR and specificly social media. In recent years she has researched social media usage patterns and its effect on society, social media and it's affects on society, social media addiction,  identity construction on social media, social media in PR. She is an author and co-author of several articles and book chapters on the above mentioned research areas.

Dr Parlalis K. Stavros received both his Masters Degree in Policy Studies (2003) and his Doctorate in Social Work (2008) at the University of Edinburgh, Scotland. He obtained his BA in Social Work in 2003 at the ATEI of Crete, Greece. He currently works as Assistant Professor in Social Work at Frederick University in Cyprus. He is lecturing at both undergraduate and graduate levels.

Workshop Faclitators

Dr Poornima Srikant is a teacher in the field of management with 14 years’ experience. Her tenacious and proactive guidance resulted in number of students conducting quality research in the area of Marketing, Human resource and Finance. Her keen interest in use of social media led me to investigate the impact of Social media marketing in building customer relationships, creating Purchase and loyalty intentions in Facebook as part of my study to acquire my doctorate degree. Her research led to some path breaking findings especially in the area of Impact of social media on investment behaviour of individuals. She is a regular reviewer in the Elsevier Journal “ Journal of retail and consumer research and invited to be a reviewer in the Emerald journal, Journal of Emerging markets