ECSM Biographies

Below are the ECSM Biographies of the Conference and Programme Chairs, Keynote Speakers and Mini-Track Chairs.

Conference and Programme Chairs


Dr Iwona Lupa-Wójcik, is Assistant Professor at Department of Entrepreneurship and Social Innovations, Institute of Law and Economics, Pedagogical University of Cracow. She gained her Doctor of economic sciences in the discipline of management sciences, with a doctoral thesis entitled „Marketing potential of social media”. Iwona has also been involved with writing three popular science books on social media. She has written several dozen scientific articles on social media as well as implementing many research and practical projects related to social media. Over the years she has been the beneficiary of numerous scholarships and been the main performer of scientific grants dedicated to social media. Iwona is an active participant in numerous nationwide and international conferences devoted to management, marketing and social media. She has run a business for many years related to, among others, social media services for business clients. She is an entrepreneurship trainer, salesman, marketing and business strategy specialist.

Dr Marta Czyżewska is Assistant Professor at Department of Entrepreneurship and Social Innovations, Institute of Law and Economics, Pedagogical University of Cracow. She has 22 years of experience as a trainer, lecturer and researcher, who provides training in entrepreneurship, social entrepreneurship, accounting and finance. Marta’s research is focused on entrepreneurship, social entrepreneurship, innovativeness financing and startups development. She is an advisor and consultant for many companies, specialising in helping startups to apply for EU funds, business modelling and planning as well as business process audits. Marta works with different target groups: students, companies' employees, unemployed and entrepreneurs. She is the author of a book on “Startups, innovation and risk” (in Polish language) and many scientific articles on entrepreneurship. Formerly head of the Centre for Innovation and Entrepreneurship at University of Information Technology and Management and the Manager of the seed capital fund “InnoFund”. She also currently owns her own training company called Training, Research & Development Marta Czyżewska.

Key Note Speakers

 Nuran Öze is Assoc. Prof. Dr., Acting Dean of Faculty of Communication, Head of Institute of Graduate Studies and Research, Chair of Department of Visual Communication Design in Arkın University of Creative Arts and Design (ARUCAD), Northern Cyprus. She especially interested in culture, communication, gender, PR and specifically with social media. In recent years she has researched social media usage patterns and its effect on society, social media addiction, identity construction on social media. She is an author and co-author of several articles and book chapters on the above mentioned research areas. 

Mini Track Chairs

Workshop Faclitators