ECSM Biographies

Below are the ECSM Biographies of the Conference and Programme Chairs, Keynote Speakers and Mini-Track Chairs.

Conference and Programme Chairs

Dr Iwona Lupa-Wójcik -  Doctor of economic sciences in the discipline of management sciences. Author of a doctoral thesis entitled, Marketing potential of social media”, as well as three popular science books on social media. The author’s scientific achievements also include several dozen scientific articles on social media. Implementer of many research and practical projects related to social media. Beneficiary of numerous scholarships. The main performer of scientific grants dedicated to social media. An active participant in numerous nationwide and international conferences devoted to management, marketing and social media. She has ran a business for many years related to, among others, social media services for business clients. Entrepreneurship trainer, salesman, marketing and business strategy specialist. Assistant Professor at Department of Entrepreneurship and Social Innovations, Institute of Law and Economics, Pedagogical University of Cracow. 

Dr Marta Czyżewska Assistant Professor at Department of Entrepreneurship and Social Innovations, Institute of Law and Economics, Pedagogical University of Cracow. 22 years of experience as a trainer, lecturer and researcher, provides training in entrepreneurship, social entrepreneurship, accounting and finance. Research focused on entrepreneurship, social entrepreneurship, innovativeness financing and startups development. Advisor and consultant for companies, startups in applying for EU funds, business modelling, financial analyzes, business planning, business processes audits.  She works with different target groups: students, companies' employees, unemployed and entrepreneurs.   Author of book on “Startups, innovation and risk” (in Polish language) and many scientific articles on entrepreneurship.  Formerly head of the Centre for Innovation and Entrepreneurship at University of Information Technology and Management, manager of seed capital fund “InnoFund”.  Presently, also owner of Training, Research & Development Marta Czyżewska. 

Key Note Speakers

Dr hab. Anna Jupowicz-Ginalskam is an Associate Professor at the University of Warsaw. Anna is a long-time employee of the Faculty of Journalism, Information and Book Studies. She specialises in media marketing, media polarisation and the impact of new technologies on society. She is author of almost 60 academic papers published in prestigious national and international publications. Anna is an active participant in more than 60 academic conferences on an international and national scale. Initiator and leader of the research project "FOMO. Poles and Fear of Missing Out" (2018-2022), the first representative study of the phenomenon of Fear of Missing Out and its related phenomena in Poland. Anna is an experienced academic teacher whose classes receive high marks from students every year. Her research interests include: media marketing, new technologies and their impact on human life, FOMO and related phenomena, VR, media polarisation.


Magdalena Urbaniak is a brand communication expert. Founder of the MaxTractor agency, specializing in building and implementing marketing strategies. Magdalena has worked with brands such as Bayer, PepsiCo, BNP Paribas, and the National Museum in Poznań. She is a Lecturer at the University of Wrocław, the University of Economics, the WSB University, SWPS in Wrocław, and the AGH University of Science and Technology in Kraków. Magdalena speaks on conference stages (including TedX, Infoshare, loves Marketing, and Online Marketing). You can find her articles in industry magazines (including PR Manager, Social Media Manager, Marketer+) and on her own blog: and

Mini Track Chairs

Prof. Dr. Abbas Fadhil Aljuboori is working currently at Al Zahra College for women, Information Technology Department, Muscat, Sultanate of Oman as a faculty Staff Member. He has a Ph.D. in Computer Science from Dongguk University, SOUTH KOREA. Fulbright Visiting scholar – University of Central Oklahoma – Edmond – USA –2017. International Advisory Board Member for CT University in India. His field of Interest are in Data Mining, Web Applications, Big Data, Data Security, Information Systems, Social Media Analysis, and Smart Applications. He is a Member of several of Academic and Professional Societies. He is an Editor-in-Chief, Editorial Board Member and Reviewer of many eminent International Journals and Conferences worldwide.

Dr Joanna Rosak-Szyrocka, is a Lecturer at Częstochowa University of Technology in Poland, the Vice President of the Qualitas Foundation and a member of the Polish ISO 9000 Forum Club. Joanna has author/co-authored  221 scientific publications in prestigious journals, chapters in monographs and conference materials as well as co-authoring 20 scientific monographs. She has been a participant of the Erasmus + international exchange, during which she conducted a series of international lectures in England, Slovenia, Slovakia and Italy.


Dr Robert J. Wierzbicki graduated at Wroclaw University of Technologyin Electronics specializing in Device Technology. He first worked at the Fraunhofer Institute for Integrated Circuits in Erlangen, Germany, and was later appointed research assistant to the Chair of Electron Devices at the University of Erlangen-Nuremberg, Germany. Dr. Wierzbicki holds the doctorate in engineering sciences. In 2003 Dr. Wierzbicki was appointed professor of Online Media at the University of Applied Sciences in Mittweida, Germany.  Professor Wierzbicki is expert in digital media, author of numerous publications and winner of prestigious awards in communication media.

Justyna Żywiołek is a doctor of engineering at the Faculty of Management of the Częstochowa University of Technology. She deals with the management of information and knowledge, and their security. Justyna is also a personal data protection inspector and an auditor of the ISO 27000 standard. She interested in the use of Big Data, Internet of Things for security management systems. She is guest editor of many international magazines. Justyna is the co-author of over 150 publications, including articles published in peer-reviewed journals, book chapters, conference materials, and research reports.


Workshop Faclitators

Dr Violetta Wilk is a Lecturer and Researcher in Social Media and Digital Marketing at Edith Cowan University in Perth, Western Australia. She specialises in data visualisation of qualitative social media data (user-generated content (UGC)), big data analytics, interactive internet-based consumer behaviour, virtual communities, influential digital communications and online brand advocacy (OBA). She is an Accredited Leximancer Trainer and has used this program in over 20 research studies. Violetta has presented on this topic to audiences in Australia, Malaysia, Spain, Romania, and the USA.