Conference and Programme Chairs
Susana Pinto is a Senior lecturer at ISCAP with a Specialist Title in Marketing and Advertising. She is a Ph.D. student in Communication at the University of Vigo with a Master's in Multimedia from FEUP and Bachelor's in Marketing from ISCAP. She has worked as a Principal Coordinator of the Communication and Public Relations Office at ISCAP since December 2023. In 2010, and began her teaching career in the field of Organizational Communication and Advisory at ISCAP. She is a Member of the Scientific Committee of the Post-Graduate Program in Event Management at PEA/ISCAP. She participates in the MatActiva Project and is a member of the FoCAS working group. Areas of interest include Marketing Communication, Public Relations, Social Media, Events, Marketing, Crisis Communication.
Luciana Oliveira, PhD in Communication, is a professor at ISCAP, P.Porto, and a researcher at CEOS.PP. Her research interests include social media communication, social media content strategies design, audiences’ analysis, disinformation and misinformation, social network analysis (SNA) and sentiment/emotion analysis. She has published relevant work and supervised several MSc and PhD students in these domains. She serves as a reviewer and member of the Editorial Review Board for several international conferences and journals on these topics.
Key Note Speakers
Holding a PhD in Communication Sciences (specialization in Strategic communications) from the University of Minho, Alexandre Duarte is a Professor at Universidade Nova de Lisboa, a researcher at ICNOVA/UNL, and an Invited Professor at the Catholic University of Portugal, where coordinates the Postgraduate Courses in Communication and Advertising Creativity, and Service Design. For more than twenty years, he worked as a senior creative copywriter in several multinational advertising agencies. He was a Tutor of the Young Marketers Academy of the EUROBEST Festival, CEO of RESTART - Institute of Arts and Creativity, and advisor to SUPERBRANDS Portugal. Between 2016 and 2022, he served as a Board Member of EDCOM - European Institute for Commercial Communications Education, and from 2024, assumed the Coordination of the Advertising Working Group of the Portuguese Association of Communication Sciences - SOPCOM.
Xabier Martínez Rolán, PhD in Communication from the University of Vigo, is an Associate Professor in the Department of Audiovisual Communication and Advertising at the same institution. His professional and academic career is deeply rooted in digital communication and marketing within digital environments. In the field of teaching, Martínez Rolán is recognized for his innovative approach, teaching courses on mobile applications, web development, and generative artificial intelligence in undergraduate and master's programs. Additionally, he coordinates training initiatives for faculty members, promoting the integration of artificial intelligence tools into pedagogical practices. His research focuses on the transformations in digital communication, with particular emphasis on new advertising formats and the study of virtual communities. He pays special attention to communicative dysfunctions, delving into phenomena such as digital violence and misinformation, analyzing their impact on contemporary society. Throughout his career, he has made significant contributions to advancing knowledge in these areas, with over a hundred academic publications that demonstrate the breadth and depth of his work. Beyond his academic activities, Xabier Martínez Rolán maintains an active presence in the digital environment through his personal website, where he shares insights and resources related to digital communication, aimed at both professionals and students.
Mini Track Chairs
Joao Batista is a Coordinator Professor at the University of Aveiro, Portugal. A member of the DigiMedia research group, his research interests focus on communication and AI technologies in higher education, as well as information and communication overload. He has participated in research projects and has authored scientific publications. He serves as a reviewer for scientific journals and as a Program and Scientific Committee member for various scientific events.
Gonçalo Carnaz is a Professor at the University of Aveiro, Portugal.. His research interests focus on the use of computer methods (such as AI technologies) in higher education, criminal and medical domain. He has participated in externally funded research projects and has authored numerous scientific publications. He serves as a reviewer for scientific journals and as a Program and Scientific Committee member for various scientific events.
Anabela Mesquita is a Coordinator Professor with Aggregation at ISCAP/IPP. She participated in several European projects as a researcher/partner and coordinator. Anabela has published several articles in journals and conferences. She is a Member of the editorial board for the IGI Global, an Associate Editor and Co-Editor-in-Chief of IJTHI,of various publications and the Chair of the CAE (A3ES) in the area of secretarial and advisory services.
Dr Violetta Wilk is a Senior Lecturer and Researcher at Edith Cowan University, Perth, Australia. Violetta’s research investigates social media consumer behaviour, online brand advocacy, online communities, big data analytics, data visualisation, user-generated content, interactive internet-based consumer behaviour, and the persuasiveness of online communication. Violetta often works with qualitative, social media data and uses data visualisation software such as Synthesio, Leximancer and QSR NVivo.