ECSM Biographies

Below are the ECSM Biographies of the Conference and Programme Chairs, Keynote Speakers and Mini-Track Chairs.

Conference and Programme Chairs


Wybe Popma is Principal Lecturer and Course Leader for the BSC Business Management with Marketing at the University of Brighton and Visiting Professor at Montpellier University in France.  Wybe graduated with a master’s degree in Industrial Engineering and Management at the University of Twente in Holland before studying Operations and Production Sciences at ETH University in Zurich, Switzerland. After four years of research at Erasmus University in Rotterdam, Wybe worked as a lecturer at the University of Sussex. He currently teaches marketing communications and innovation management at both undergraduate and postgraduate levels. His current research interests revolve around social media and its role in new-product adoption and social media use within B2B contexts. In addition he does research on CSR and the tension between managerial and consumer ethics.


Stuart Francis teaches Digital Marketing and Strategy courses at both undergraduate and post-graduate levels. After finishing his MBA at the University of Warwick, Stuart worked in senior marketing and business development positions at organisations including Odeon Cinemas Group and BBC Worldwide. During this time he worked with major film studios including Twentieth Century Fox and Disney in addition to high profile bands such as Rick Stein, Gary Rhodes, Tweenies and Spooks. He was also the co-founder and Director of Marketing for a start-up which developed virtual worlds for games and simulations. His current research interests revolve around the convergence of media, technology and entertainment and the role of marketing in this process.”

Key Note Speakers

Hannah Brookes

Hannah Brookes is a UX Content Strategist at Jellyfish, a global digital partner. She develops content that meets the needs of users and the business objectives of her clients. Hannah has been in the industry for seven years and in the past, has written snappy sales copy for websites, blog and social media posts for businesses, and has even helped set up a digital magazine for the luxury travel market. When not in the office she can usually be found jogging along the Sussex coast at the weekend.



Ben Hackett joined Brandwatch as the 80th employee in his early 20's and witnessed impressive company growth. Now with over 550 staff, and a $100Million recurring revenue base, Ben has had the pleasure of seeing a company rise to prominence in the market and been part of that success including in his commercial role, selling to the largest marketing agencies and brands in the world. A belief in the power of true insight made available in the digital age and how this insight connects organisations to the consumer and aids them make game changing decisions. Ben will bring these insights to his Keynote speech at ECSM 2019 in Brighton.


Ashar Rospigliosi is principal lecturer in e-business, digital marketing and management information systems. He has researched and taught at Brighton Business School since 2001 and has developed successful modules in e-commerce, mobile innovations, big data and digital marketing. He has research interests in the history, role and nature of higher education, graduate employability and how graduates might best be served by university as well as e-commerce, digital marketing, big data and digital entrepreneurs. Before joining the University of Brighton he was a project manager at CNet / ZDNet developing commercial e-commerce publishing systems, working with developers across Europe, the USA and Singapore. He had six years at ZDNet and was web master to the a number of properties including PC Magazine, The Computer Channel, IT Week and Gamespot UK, which won the PPAi consumer web site award in 1999. Away from the Business School he is excited about sustainable and low impact living, tipis and fire. He has been keeping the fire in the tipi field at Glastonbury Festival since the early nineties. His BBS listed publications are here


Mini-Track Chairs


David Francis currently works in Les Roches Jin Jiang International Hospitality Management College, Shanghai. He has been in the Academia for around 20 years teaching in India, Singapore and China. He has a Masters in Knowledge Management and a keen interest in Research, Strategy and Visual Communication Design.


Kevin Koidl is a Research Fellow at the ADAPT Research Centre in Trinity College Dublin. His research includes Machine Learning, Natural Language Programming, Open Social Networking Applications, Ethics and Privacy. His publications span WWW, RecSys and Social Media & Society.


Darren Mundy is Associate Dean (Education) and a Senior Lecturer in Digital Design in the Faculty of Arts, Cultures and Education at the University of Hull. The core of Dr Mundy's research focuses around information security (with a particular emphasis on privacy protecting technologies), e-government (with a focus on channel shift), and educational technologies. Dr Mundy managed a nineteen partner EU funded research project titled ‘Euroversity’ and has been involved a number of externally funded innovation projects focused around the innovative use of information technologies and digital media to support business services. He has more than 45 published articles.


Nuran Öze is Asistant Professor Dr., Chair of Department of Public Relations and Advertising in the Faculty of Communication, Near East University, Cyprus. She especially interested in culture, communication, PR and specificly social media. In recent years she has researched social media usage patterns and its effect on society, social media and it's affects on society, social media addiction,  identity construction on social media, social media in PR. She is an author and co-author of several articles and book chapters on the above mentioned research areas.


Elena Serova teaches and researches at the National Research University Higher School of Economics St. Petersburg Branch. Her research interests are related to Business Intelligence and Social Media analysis, Strategic Management, Marketing, and Information Management. She has co-authored books and collections of essays and she is a regular key presenter at national and international conferences. As a research active academic with a number of PhD Students under her supervision, Elena is focusing on Business Analysis, Spatial Economics, Modelling of Complex Management Systems, Business Models in Global Environment and Architectural Design of Management Information Systems.