ECKM Keynote Speaker Outlines

The following are outlines for the Keynote Speeches which will take place at ECKM 2019.

The future of KM at the Macro and Micro Level

Prof Anthony Wensley, University of Toronto Mississauga 

The field of Knowledge Management has built an impressive range of research and practice over the last two decades. It seems appropriate to review some of the substantial progress that has been made and also explore some fruitful directions for future research and practice. In particular there is a need to examine both the micro-foundations of different aspects of Knowledge Management and potential (new) links to cognate disciplines.

Contingencies and complexities of the knowledge-performance relationship

Prof. Aino Kianto, Lappeenranta University of Technology, Finland

Recent years have witnessed an increasing amount of empirical studies on the impact of knowledge management and intellectual capital on organizational performance. As evidence gathers, it is becoming evident that the relationship between knowledge-related variables and organizational outcomes is far from simple and unidimensional. This keynote speech will address some of the underlying contingencies and complexities of the knowledge-performance relationship, and outline related future research directions.

Initiating trust in business relationships: the case of clients and their ad agencies

Mark A. P. Davies, PhD, Professor Emeritus

Most people will factor in trust in making decisions confronting them in new, unfamiliar situations, and for virtually all commercial decisions an element of trust in reaching decisions can be expected. However, scant knowledge is known about how trust forms, and whether it can be encouraged. This is of particular importance in initiating commercial relationships. I will focus on the business-to-business marketing domain of the advertising industry, and specifically investigate the position of clients and their agencies. Under the changes taking place in the digital world, a large proliferation of agencies and consultancies have emerged in competition with those serving traditional media, which makes it a fascinatingly complex exemplar. Several trust models have examined how trust is shaped and modified over the course of a relationship, which invariably places the radar on the role experience plays in that shaping. But what happens if you have neither the sector experience or relationship experience into choosing your potential business partners? Where do you start and can rudimentary or weak forms of trust start much earlier than acquiring experience with a potential partner? In examining the foundations of trust, I will put forward a number of rationales as to why and how people might initially develop trust, which has implications for commercial organisations seeking to create, and sustain new relationships and business of the future. Although the focus is advertising, I believe many of these forms could be applied to other B2B service areas where there is a potential for repeat business.