From Knowledge Management to Community Management: Turning Challenges Into Opportunities
Antonella Padova, Global Advisory Community Lead at EY
A solid Knowledge Transformation strategy can build on the foundations of knowledge management to support the vision, design, implementation, launch and sustain of online communities to execute on the social enterprise strategy of big and globalized organizations. With this presentation I aim at demonstrating that a structured and iterative approach can leverage lessons learned from the past and progressively consolidate local initiatives into broader ones, aligning to the progressive changes in the organization and supporting and accelerating its ability to adjust to changing market conditions and to emerging talent needs.
Combinatorial knowledge dynamics in social and sustainability innovation (SSI) - context matters
In response to complex and pressing environmental and socio-economic problems, social and sustainability innovation is gaining in stature in global change. However, these innovations differ distinctively from recognized technological and economic forms of innovation. Particularly in their formation and scaling processes, in actor constellations, and the underpinning complexity of knowledge combination. Sustainability-related problems are highly context specific and feature substantial mutual interdependencies among multiple systems and actors. The multi-stakeholder collaboration of diverse actors operating often in different technological, sectoral and institutional fields is necessary to develop innovative and context-adapted solutions. Moreover, addressing social needs imply the integration of so-called ‘symbolic knowledge’ held frequently by actors from civil society who are usually not involved in mainstream innovation. This type of knowledge is narrowly tied to a deep understanding of socially constructed symbols, values, and cultures of specific social groups. As cultural cognitive meanings vary strongly between social contexts, symbolic knowledge is very context- and place-specific and especially significant for the creation of social innovation.
Even though there is no unified scholarly understanding of social and sustainability innovation, combinatorial knowledge dynamics is a crucial/common feature of these ‘new forms’ of innovation which make their development process very challenging. In such knowledge exploration and knowledge sharing processes, actors have to cope with many different cognitive, technological, organizational and institutional interfaces to overcome barriers caused by conflicting institutional logics and the re-negotiations of settled institutions.