ECMLG Keynote Outlines

International Industry Knowledge to Progress

Manuel Perez Cota

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Collective Attention to Digital Transformation: how Smart Organizations use IT

Isabel Ramos

In the area of Information Systems some research has focused on the impact of IT use on organizational mindfulness, defined as a superior form of collective attention. However, there are a few studies that apply a sound theory, explaining individual or collective attention and this talk focuses on organizational attention and IT use. It will describe an integration of two theories – an attention-based view of the firm (Ocasio, 1997) as well as attention triangulation (Rerup et al., 2009) as the foundation for studying the impact of using IT applications in (de)forming collective understandings. The talk will also discuss an early proposition of a model describing how organizational attention shapes IT USE and how IT USE impacts the quality of attention.