ECRM Biographies

Below are the ECRM Biographies of the Conference and Programme Chairs, Key Note Speakers and Mini-Track Chairs.

Conference and Programme Chairs


Professor Carlos Costa is a full professor and entrepreneur based at the University of Aveiro, Portugal. Carlos started out doing an undergraduate degree in regional and urban planning (University of Aveiro). This was followed by a specialization in tourism, at the master’s and doctoral level, at the University of Surrey, in the UK. Carlos is now Head of Department, at DEGEIT – the largest department of the University of Aveiro. With publications at the highest level, Carlos also enjoys writing down-to-earth articles for the media and for the general public. As the Director of the PhD in Marketing and Strategy, as well as of the PhD in Tourism, both at the University of Aveiro, Carlos is an inspiration to colleagues and students alike – to perform beyond their dreams and achieve new entrepreneurial heights, whatever the domain may be.

Dr. Manuel Au-Yong Oliveira

Dr. Manuel Au-Yong Oliveira is an Assistant Professor at the University of Aveiro (Department of Economics, Management, Industrial Engineering and Tourism – DEGEIT), in Portugal, where he lectures at the undergraduate, master's and doctoral levels on marketing, strategy, innovation, technology and on research methods. Manuel did an MBA at Cardiff Business School, in Wales (1992-1993) and has a Ph.D in Industrial Engineering and Management (FEUP), for which he was awarded a distinction for his thesis on innovation. Manuel has ten years of work experience with multinational corporations as well a varied experience working with smaller more entrepreneurial enterprises. At present, Manuel is the Director of the Master's Degree in Management at the University of Aveiro. Manuel is also a member of the Executive Committee of his department - DEGEIT - University of Aveiro. Manuel has a passion for teaching and education.

Keynote Speakers

Mini Track Chairs


Serge Basini is a senior lecturer and psychometrist in the College of Business at the Technological University, Dublin. In addition to extensive teaching experience, he has published and presented nationally and internationally. He has wide-ranging experience in Human Resource Management and Marketing Research consultancy, in areas such as psychometric assessment, career development, recruitment & selection and training and development.


Dr Ben Kei Daniel, is Associate Professor in Higher Education, and the Head of Department of Higher Education Development Centre at the University of Otago, New Zealand. Prof Daniel is the convenor for Educational Technology strategic initiatives and an academic member of the IT Governance Group for the University of Otago. He obtained his PhD Jointly in Educational Technology and Artificial Intelligence in Education (AIED) from the University of Saskatchewan in Canada. His current research focuses on Big Data and Analytics in higher education. Also, he is actively researching into what constitutes “best practice teaching" in research methods.


Workshop Facilitators