Below are the ECRM Biographies of the Conference and Programme Chairs, Key Note Speakers and Mini-Track Chairs.
Conference and Programme Chairs
Professor Sandra Moffett holds a chair in Business Analytics. She has held a number of management positions within Ulster University to include Interim Pro Vice Chancellor and Executive Dean for Ulster University Business School and Head of the Department of Global Business and Enterprise. Professor Moffett has computational and management expertise in the areas of business intelligence and knowledge management, being the first UK PhD researcher in this area. She worked in the School of Computing, Engineering and Intelligent Systems for 18 years (Computer Science) before moving to the Business School in 2018. She is a research active member of staff with over 100 referred publications, substantial research income (+£6m) and many successful consultancy projects (7 Knowledge Transfer Projects and 10 Innovation Boost/FUSION projects). She has designed, built and implemented a number of IT systems for Irish organisations. She regularly hosts conferences and events at local, national and international levels.
Dr Andrea Reid holds a PhD in Customer Relationship Management (CRM) and a Hons degree in Computer Science with Business Administration obtained from Queens University Belfast. Her PhD project was an investigation into CRM implementation within the Telecommunications sector traced over a ten-year period. Previous work experience includes roles as a Software Engineer, CRM Consultant, Marketing Consultant, Researcher and Policy Officer.
Currently a Senior Lecturer in Business Communications within the Ulster University Business School, Andrea’s research interests lie within the topics of CRM Implementation within SME's, Artificial Intelligence for business and Data Management and Quality. Andrea regularly presents her research at National and International Conferences. She is a regular reviewer for the Journal of Research in Marketing and Entrepreneurship. Andrea is a member of the Advisory Council of the Institute of One World Leadership and chair of the Ulster University Business School Marketing committee.
Keynote Speakers
Frank Bannister is Fellow Emeritus at Trinity College Dublin. He is a former co-Director of the Permanent Study Group on e-Government in the European Group for Public Administration and has published extensively in the fields of e-government, ICT evaluation, privacy and risk. He was founding editor of the Electronic Journal of e-Government and a former Associate Editor of Government Information Quarterly. He remains an Associate Editor of Information Polity. Frank has acted in an advisory capacity for the Irish government, the European Commission and the United Nations. He is a fellow of the Irish Computer Society, a Fellow of the Institute of Management Consultants and Advisors and a Chartered Engineer.
Dr. Anabela Soares is a Senior Lecturer at UWE Bristol, specializing in Operations and Supply Chain Management. She has contributed with valuable research to the field and is dedicated to sharing her knowledge and insights via her teaching, research activities and international conferences. Profile: https://people.uwe.ac.uk/Person/AnabelaSoares