3-4 June 2027
Rothenburg ob der Tauber, Germany
ECSM 2027
14th European Conference on Social Media
Call for Papers
- Academic Papers
- Case Studies
- Work in-Progress Papers
- PhD Papers
- Masters Papers
- Posters and Presentations
- Non- Academic or Practitioner Contributions
Aims and Scope
Aims and Scope
The primary aim of the ECSM is to encourage academic and professional dialogue on the diverse aspects of social media, promoting research that contributes to the better understanding of how social media impacts our lives. The conference seeks to bridge the gap between theory and practice by encouraging contributions that offer both theoretical insights and practical implications. It also provides a collaborative environment where participants can engage in knowledge exchange, interact with peers, and explore emerging trends and issues in social media.
The scope of ECSM is deliberately broad and interdisciplinary, encompassing research that explores the societal implications of social media, its role in communication and community building, and its integration into business and educational practices. Additionally, the conference addresses the analytical and technical aspects of social media, such as data mining, analytics, and the ethical and policy-related challenges that arise from its use.
Topics Covered
The call for papers for the ECSM conference asked for contributions that considered the following topics. In addition the committee welcomed papers on a number of specialist mini-tracks which can be seen at the end of this list.
Social Media and Society
- how social media affects social behaviour
- cultural dynamics
- community building.
Social Media in Business
- social media as part of business strategy,
- marketing,
- customer engagement
- brand management.
Educational Uses of Social Media
- the integration of social media into educational settings,
- the impact of social media on learning, teaching methods, and academic engagement.
- Social media as a research tool.
Social Media Analytics and Data Mining
- methodologies and tools for analysing social media data
- sentiment analysis
- network analysis
- big data challenges.
Policy and Ethical Issues
- regulatory, legal, and ethical implications of social media use,
- privacy concerns,
- misinformation
- the digital divide.
Emerging Technologies
- the intersection between social media and emerging technologies
- artificial intelligence
- virtual reality
- blockchain.
Mini Tracks
Security Challenges for Social Media Users and Platforms
Mini Track Chair: Professor Maria-Magdelana Popescu Dr. Habil, Carol I National Defence University, Bucharest, Romania
Social Media platforms have become an important part of daily life for many users. This along with the proliferation of unconventional weapons triggered by technological progress has raised the threat level for individuals and society through the uncertainty generated by managing words and images, through AI algorithms and through social engineering techniques. Also, the rapid growth of social media has allowed for the information to be disseminated and identified in a reckless manner. Deepfakes, centred on economic or political attacks, and fake news, acting on democracy and social systems, are the products that state and non-state actors use, aimed at weakening security in general and human security in particular. Moreover, deep fake and fake news as main instruments for hybrid warfare have become important topics for security culture. In terms of human security, social media generates a series of advantages, yet whatever is developed through the hostile use of these networks generates a series of threats for societies. On the other hand, the globalisation of information, the volatilization of typographic texts and the infinity of dialogic possibilities along with the inordinate opportunities to reinvent ourselves generate alternative means of expression that co-exist with the traditional ones, to meet gratification for an identity shaped out of social and professional interaction. The message, seen as a dynamic interaction environment, acts upon the whole architecture of ties and constructs relationships differently. Polarisation, syndicalisation and radicalisation are identity dynamics phenomena in a fluid environment. Starting from these aspects, the present mini track provides a stage for a general understanding on the implications that social media challenges have on human security.
Suggested topics include, but are not limited to:
● cognitive warfare and the battles of strategic narratives
● technological progress – a threat to individuals and society
● weaponization of social media in the information warfare
● hybrid warfare actions and actors use in social media
● polarisation and radicalisation as identity dynamics in a fluid environment
● politics and international relations use of social media
● platform responsibility for security on social media
Secure, Trustworthy and Responsible Social Media in the Era of Generative AI.
Mini Track Chair: Prof. Dr. Abbas Fadhil Aljuboori, Gulf College, Muscat, Sultanate of Oman.
Generative Artificial Intelligence is rapidly transforming social media by enabling the creation of realistic text, images, audio, and video at unprecedented scale. While these technologies enhance creativity, communication, education, business, and digital engagement, they also introduce serious challenges, including deepfakes, AI-generated misinformation, coordinated influence campaigns, identity impersonation, phishing, online fraud, privacy violations, algorithmic bias, and erosion of public trust. As social media increasingly relies on AI-driven recommendation and moderation systems, ensuring security, transparency, accountability, and responsible AI governance has become a global research priority. This mini-track provides an interdisciplinary forum for researchers and practitioners to present innovative research on securing social media ecosystems in the era of Generative AI. It welcomes theoretical, methodological, and applied contributions addressing trustworthy AI, cyber resilience, privacy preservation, digital trust, explainable AI, content authenticity, automated fact-checking, human-AI collaboration, ethical AI, regulatory frameworks, and emerging cyber threats. Contributions from computer science, cybersecurity, artificial intelligence, social media analytics, information systems, digital forensics, law, ethics, communication, and public policy are encouraged. The objective is to advance secure, trustworthy, transparent, and socially responsible social media platforms for individuals, organizations, and society.
Suggested topics include, but are not limited to:
• Generative AI and Large Language Models (LLMs) for Social Media
• Deepfake Detection, Synthetic Media and Content Authenticity
• AI-generated Misinformation, Fake News and Influence Campaigns
• Privacy, Digital Identity, Trust and Online Safety
• Responsible, Explainable and Ethical AI for Social Media Platforms
• AI-powered Content Moderation, Threat Intelligence and Cyber Resilience
Keeping the Social in Social Media: AI-Supported Community Management
Mini Track Chair: Prof. Dr. Carolin Durst, Prof. Dr Ritam Garg and Prof. Dr. Alexander Piazza, Ansbach University of Applied Sciences, Germany
Social media and online social networks are built on interaction, participation and community formation. Artificial intelligence is increasingly changing how these communities are created and managed. AI can support content creation, moderation, social listening, member onboarding, personalised communication and responses to community members. Chatbots, virtual agents and AI-generated personas may also become visible participants in online communities.
These applications can improve scalability, responsiveness and accessibility. At the same time, extensive automation may weaken the principles on which communities depend. AI-generated communication can reduce perceived authenticity, blur responsibilities and undermine trust, participation and belonging. Engagement metrics alone may therefore be insufficient indicators of successful AI-supported community management.
This mini track invites research on how AI can support community management without displacing meaningful human interaction. It welcomes technological, managerial, communicative, psychological and ethical perspectives. Particular interest lies in studies that critically examine opportunities and limitations and identify the conditions under which AI strengthens rather than replaces the social foundations of online communities.
Suggested topics include, but are not limited to:
• AI-supported community engagement, moderation and social listening
• Generative AI in community communication and content creation
• Human-AI task allocation and changing roles of community managers
• Effects of AI-mediated interaction on trust, authenticity, participation and belonging
• Transparency, governance, accountability, bias and manipulation in AI-supported communities
• Metrics, user acceptance and case studies of successful or unsuccessful AI implementation
Important Dates
| Abstract submission deadline | 11 November 2026 |
| Notification of abstract acceptance | 25 November 2026 |
| Full paper due for review | 31 December 2026 |
| Notification of paper acceptance (with any requested changes) | 11 March 2027 |
| Earlybird registration closes | |
| Final paper due (with any changes) | 08 April 2027 |
| Final Author payment date | 29 April 2027 |
Keynote Speakers
Taking a Stand Against Incivility: The Psychology of Online Moral Courage
Conference Contacts
| Academic Enquiries | Professor Dan Remenyi |
| Submission Enquiries | Helen Taylor |
| Registration Enquiries | Belinda Burchell |
| Other Enquiries | Marti Bell |
