Aims and Scope 

The primary aim of the ECSM is to encourage academic and professional dialogue on the diverse aspects of social media, promoting research that contributes to the better understanding of how social media impacts our lives. The conference seeks to bridge the gap between theory and practice by encouraging contributions that offer both theoretical insights and practical implications. It also provides a collaborative environment where participants can engage in knowledge exchange, interact with peers, and explore emerging trends and issues in social media. 

The scope of ECSM is deliberately broad and interdisciplinary, encompassing research that explores the societal implications of social media, its role in communication and community building, and its integration into business and educational practices. Additionally, the conference addresses the analytical and technical aspects of social media, such as data mining, analytics, and the ethical and policy-related challenges that arise from its use.  

Topics Covered 

The call for papers for the ECSM conference asked for contributions that considered the following topics. In addition the committee welcomed papers on a number of specialist mini-tracks which can be seen at the end of this list. 

Social Media and Society

• how social media affects social behaviour  
• cultural dynamics 
• community building. 

Social Media in Business

• social media as part of business strategy,  
• marketing,  
• customer engagement  
• brand management. 

Educational Uses of Social Media

• the integration of social media into educational settings,  
• the impact of social media on learning, teaching methods, and academic engagement. 
• Social media as a research tool. 

Social Media Analytics and Data Mining

• methodologies and tools for analysing social media data 
• sentiment analysis 
• network analysis  
• big data challenges. 

Policy and Ethical Issues

• regulatory, legal, and ethical implications of social media use,  
• privacy concerns,  
• misinformation 
• the digital divide. 

Emerging Technologies

• the intersection between social media and emerging technologies 
• artificial intelligence  
• virtual reality  
• blockchain.