ECMLG Biographies

Below are the ECMLG Biographies of the Conference and Programme Chairs, Key Note Speakers and Mini-Track Chairs.

Conference and Programme Chairs

Florina Pinzaru

Dr Florina Pinzaru

Dr Florina Pinzaru teaches General Management and Fundamentals of Marketing at the National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania. She is also Dean of the Faculty of Management of SNSPA since 2011 and Head of The Research Center in Management and Leadership of SNSPA. Florina has more than 10 years of experience as marketer and Marketing Communication Manager for important Romanian enterprises and multinational corporations in furniture, energy and utilities. Her latest consultancy projects are focused on the digital strategies of companies as part of their strategic management approaches. Florina has published many papers in both Romanian and English, details of which can be found on her research profile, here:

Constantin Bratianu

Dr Constantin Bratianu

Dr Constantin Bratianu is professor of Strategic Management and Knowledge Management at the Bucharest University of Economic Studies, Romania. He is the founding Director of the Research Centre for Intellectual Capital and Entrepreneurship, and the former Director of the UNESCO Department for Business Administration, Bucharest University of Economic Studies. He was a Visiting Professor at Universities in USA, Japan, Austria, Hungary, and Egypt. Constantin is a member of the American Academy of Management, International Association of Knowledge Management, and Society for Business Excellence. His main academic interests are: knowledge dynamics, knowledge management, intellectual capital, learning organizations, and strategic management.

Keynote Speakers


Dr Michael Stoica

Dr Michael Stoica is a Distinguished Professor of Marketing at the School of Business, Washburn University, Topeka, Kansas, USA. His research interests are in: International Business, Entrepreneurship and Business strategy. Michael is on the Editorial Board/Reviewer for several management and marketing journals, a Member of the Academy of Management and of the American Marketing Association.


Dr. Mugur Tolic

Dr. Mugur Tolici is currently Human Resources Director of the National Bank of Romania, one of the most prestigious institutions of the country, with more than 1800 employees. He has a PhD in Economics and was a  Visiting Student in International Business at Edmund G. Walsh School of Foreign Service, Georgetown University, Washington DC. Dr. Tolici managed one of the most successful projects of change management in South-Eastern Europe - the current leadership organizational model of the National Bank of Romania. This project became a source of inspiration for similar institutions from other countries and for major Romanian public institutions. Dr. Tolici is Associated Professor of the Faculty of Management of SNSPA, Bucharest.

Mini-Track Chairs

Serene Dalati

Dr. Serene Dalati

Dr. Serene Dalati is a head of management and marketing department at the faculty of Business administration at the Arab International University, Syria. Serene has obtained a PhD in Leadership, Organizational Culture and Job satisfaction in 2008 which was preceded by British Chevening scholarship to study for an MBA at University of Wales, Bangor in 2002. Serene teaches for areas in organizational Behaviour, Leadership, Culture and Job satisfaction. Field of expertise of teaching also include Strategic Management, International Management, Marketing, and Entrepreneurial small business.


Benny M.E. de Waal

Benny M.E. de Waal is assistant professor of the Research Centre for Innovation and Business at the University of Applied Science Utrecht. Benny obtained his bachelor degree in Electrical Engineering and bachelor and master in Psychology. In 2013 he received his PhD on the topic ‘User participation in BPM implementation’ at Utrecht University. Benny’s main research areas are the practice of user participation, the implementation of business process management systems, performance- and process management, business IT alignment, and business information management. His research has been published in several academic journals and he is reviewer for several international journals and conferences. He is also member of the program committee of the European Conference on Management, Leadership and Governance (ECMLG).


Prof. Magdalena Platis

Prof. Magdalena Platis is Professor of Microeconomics, Macroeconomics and Marketing having an experience of more than 20 years in higher education institutions. Author and co-author of several books and articles dedicated mainly to university strategies and management. Involved in projects related to labour market, entrepreneurship and quality assurance, as well as academic rankings. Area of interest: academic leadership and governance, possibilities of integrating the practical placement in the curriculum, of developing internships and extra-curriculum activities, of industry-university connections, of increasing graduates’ employability. At present – vice rector at the University of Bucharest in charge with the quality assurance, institutional development and business relationship.

John Politis

Dr John Politis

Dr John Politis is an Associate Professor of Management at Neapolis University in Cyprus, and has served as an Academic Director in the Sydney Campus of Charles Darwin University, Australia. John holds a Ph.D. in Management from the University of Technology, Sydney. He regularly publishes peer reviewed academic papers in quality journals and his research output is presented at refereed conferences. He is currently the editor of The Electronic Journal of Management Leadership and Governance ( and a member of a number of several other editorial boards. John has also spent more than 18 years in Australia and Europe in a wide range of managerial roles and has been elected a Fellow of a number of professional associations.

Pascal Ravesteijn

Pascal Ravesteijn

Pascal Ravesteijn, PhD is a Professor in Process Innovation and Information Systems. His main research interest is Business Process Management (BPM). He is a member of the board of directors at the International Information Management Association (IIMA) and is the chair of the board of the Dutch BPM-Forum. Furthermore Pascal is editor of the Journal of International Technology Information Management.


Reima Suomi

Reima Suomi is professor of Information Systems Science at University of Turku, Finland and a part-time professor at Central China Normal University, Wuhan, China. Currently he concentrates on topics of health care IS and telecommunications, including issues such as management of networks, electronic and mobile business, government and health, virtual organizations, social media and governance structures. He has published in journals such as Communications of the Association for Information Systems, CIN:Computers, Informatics, Nursing, Information & Management, Information Services & Use, Technology Analysis & Strategic Management, The Journal of Strategic Information Systems, Behaviour & Information Technology, Journal of Management History and Information Resources Management Journal.

Frank van Outvorst

Frank van Outvorst

Frank van Outvorst holds a bachelor’s degree in Business Informatics and a master’s degree in Management Science. He is co-author of the BiSL-framework which was published in 2005. Frank is active as an independent consultant on governance of IT associated with The Lifecycle Company and he has an association with the University of Applied Science Utrecht.