ICTR 2027
10th International Conference on Tourism Research
Keynote Speaker Outlines
The following are outlines for the Keynote Speeches which will take place at ICTR 2027
Business Intelligence and Dynamic Capabilities in the Hospitality Industry
This study examines the impact of the interrelationships among resource orchestration capabilities, digital marketing capabilities, and AI capabilities on firm performance. In doing so, it focuses specifically on the mediating role of business intelligence adoption and the moderating effect of technology orientation