29-30 April 2027
Brig, Switzerland
ICTR 2027
10th International Conference on Tourism Research
Call for Papers
- Academic Papers
- Case Studies
- Work in-Progress Papers
- PhD Papers
- Masters Papers
- Posters and Presentations
- Non- Academic or Practitioner Contributions
Aims and Scope
The primary aim of the ICTR is to foster academic and professional dialogue on the diverse aspects of tourism, promoting research that contributes to the sustainable development of the tourism industry worldwide. The conference seeks to bridge the gap between theory and practice by encouraging contributions that offer both theoretical insights and practical implications. It also aims to provide a collaborative environment where participants can engage in knowledge exchange, network with peers, and explore emerging trends and issues in tourism.
The scope of the conference is broad and inclusive, covering various areas of tourism research. It welcomes contributions from multiple disciplines, including hospitality, economics, management, sociology, geography, cultural studies, environmental science, and technology, reflecting the complex and interdisciplinary nature of tourism studies.
Topics Covered
The call for papers for the ICTR conference asked for contributions that considered the following topics. In addition the committee welcomed papers on a number of specialist mini-tracks which can be seen at the end of this list.
Tourism Management and Marketing
- strategies and practices involved in managing and marketing tourism destinations and businesses
- destination branding
- digital marketing
- customer experience management
- the role of social media in shaping tourist behaviour.
Sustainable Tourism
- sustainable tourism practices
- mitigating the environmental impact of tourism
- ecotourism
- responsible tourism
- the management of natural and cultural resources
- the balance between tourism development and environmental conservation.
Tourism Economics
- the economic impacts of tourism at local, regional, and national levels
- tourism demand modelling
- the economic contribution of tourism to GDP
- the role of tourism in economic development
- the challenges of tourism taxation and pricing.
Cultural and Heritage Tourism
- culture and heritage in tourism
- leveraging historical and cultural assets for tourism development
- the preservation of cultural heritage sites
- the commodification of culture
- the impact of tourism on local communities and traditions.
Tourism and Technology
- the integration of technological innovations in the tourism industry
- the role of artificial intelligence, big data analytics, virtual and augmented reality in tourism experiences
- the impact of the sharing economy on traditional tourism models.
Tourism Policy and Governance
- the role of government and international organisations in shaping tourism policy and regulation
- tourism planning
- public-private partnerships
- tourism governance structures
- the impact of global tourism policies on local practices.
Tourism and Globalization
- the effects of globalization on tourism
- the homogenization of tourism experiences
- the challenges and opportunities presented by international tourism
- the role of tourism in promoting global understanding and cultural exchange.
Tourism and Society
- the social and cultural implications of tourism development
- the role of tourism in shaping social identities
- the ways in which tourism influences local communities including overtourism and tourist induced gentrification
- the ethical dimensions of tourism
Tourism Education and Training
- curriculum development
- the role of vocational training in tourism
- the challenges of meeting industry needs through educational programs
Crisis Management in Tourism
- the vulnerability of the tourism industry to natural disasters, political instability, and pandemics
- strategies for crisis management and recovery
- risk assessment and resilience building
- the long-term impacts of crises on tourism destinations
Mini Tracks
Mini Track on Sustainable Tourism and the Circular Economy
Mini Track Chair: Dr Christopher J Moon, Middlesex University, UK
This track will explore the latest developments in the use of circular economy concepts in the tourism industry. Papers reviewing best practices in sustainable tourism or highlighting innovative practices are particularly welcome. This includes the tourism industry, sustainable processes, sustainable transport, sustainable stays (hotels, other establishments, local consumption, waste sorting, etc.), feedback between tourists and providers to improve the sustainable tourism global offer; data on sustainable tourism demands and expectations; innovation and sustainability.
Topics of interest include, but are not limited to:
• Circular economy in tourism
• Energy and carbon savings in establishments
• Use of recycled materials
• Eco-friendly sourcing / organic
• Eco-certifications / labelling
• Energy positive
• Zero km
Mini Track on Health, Wellness and Medical Tourism in the Digital Era
Mini Track Chair: Dr. Michaelle Deonarain, Cape Peninsula University of Technology Cape Town, South Africa
The integration of health and wellness into tourism activities has gained momentum worldwide, creating an opportunity for emerging digital technologies to reshape global tourism systems and enhance destination competitiveness. This mini track explores intersectoral collaboration between the tourism, hospitality and healthcare sectors for the promotion of health, wellness and medical tourism. Additionally, the track aims to explore how smart technologies, artificial intelligence, blockchain, automation, digital platforms and data-driven innovation are transforming health, wellness and medical tourism experiences.
The track focuses on the development of integrated tourism ecosystems that connect healthcare providers, wellness practitioners, hospitality organisations and destination stakeholders to deliver holistic and patient-centred experiences. Particular attention is given to smart tourism systems, digital healthcare integration, wellness innovation, sustainability and consumer experience management within both developed and emerging economies.
The mini track welcomes conceptual, empirical and interdisciplinary research addressing technological innovation, destination management, digital transformation, policy development and sustainable practices within health, wellness and medical tourism sectors. Contributions related to wellness retreats, preventative healthcare tourism, spa and holistic tourism, digital health systems, hospitality-healthcare integration and smart destination frameworks are encouraged.
Topics of interest include, but are not limited to:
- Artificial intelligence in health, wellness and medical tourism
- Smart wellness tourism ecosystems and digital health integration
- Blockchain applications in healthcare and tourism
- Wellness tourism, preventative healthcare and holistic experiences
- Digital wellness and traveller experiences
- Sustainability and ethics in health, wellness and medical tourism
Mini Track on Human-Centric Digital Transformation and Artificial Intelligence in Tourism
Mini Track Chair: Prof. Sofia Gomes, Research on Economics, Management and Information Technologies (REMIT), Portucalense University, Porto, Portugal
Digital transformation and artificial intelligence (AI) are reshaping the tourism and hospitality sectors, creating new opportunities for innovation, efficiency, personalization, and value creation. However, the successful integration of these technologies depends not only on technological capabilities but also on their alignment with human needs, organizational cultures, ethical principles, and sustainable development goals.
This mini-track aims to explore the role of human-centric digital transformation in tourism, focusing on how AI and emerging digital technologies can enhance visitor experiences, support organizational performance, foster innovation, and contribute to more sustainable and inclusive tourism systems. It welcomes theoretical, empirical, and practice-oriented contributions that examine the opportunities, challenges, and implications of digitalization across tourism destinations, hospitality organizations, cultural attractions, transportation systems, and tourism-related services.
Particular attention will be given to research addressing the interaction between technology and people, including employees, tourists, managers, local communities, and policymakers. The mini-track encourages interdisciplinary perspectives on digital skills development, responsible AI, ethical governance, organizational change, and the future of work in tourism.
By bringing together scholars and practitioners from diverse disciplines, this mini-track seeks to advance knowledge on how digital transformation and AI can be implemented in ways that are innovative, sustainable, ethical, and centered on human well-being.
Topics of interest include, but are not limited to:
- Human-centric AI aoption and digital transformation strategies in tourism and hospitality
- Smart tourism, digital visitor experiences, and personalization technologies
- AI, sustainability, and responsible innovation in tourism destinations
- Digital skills, workforce transformation, and the future of work in tourism
- Ethical, governance, privacy, and trust challenges associated with AI applications
- Organizational change, digital leadership, and technology-enabled service innovation
Mini Track on Designing Healthy Futures for Tourism and Hospitality Work
Mini Track Chair: Dr. Mafalda Patuleia, Lusófona University
Tourism and hospitality are people-intensive sectors where service quality, organisational resilience and destination competitiveness depend strongly on the well-being, motivation and sustainability of the workforce. Despite its economic importance, the sector faces persistent challenges, including high staff turnover, precarious employment conditions, and significant labour shortages.
This mini-track invites contributions that explore how tourism and hospitality organisations can design healthier, more inclusive and more sustainable work environments. It welcomes theoretical, empirical and applied research addressing employee well-being, healthy workplaces, decent work, organisational culture, leadership, psychosocial risk prevention, mental health, social dialogue, human resource practices, workforce retention, employee engagement and human sustainability.
The track is particularly interested in studies that connect individual well-being with organisational and sectoral transformation, moving beyond fragmented approaches to work-related health. Contributions may examine hotels, tourism enterprises, destinations, education and training contexts, or broader tourism ecosystems. Comparative, interdisciplinary and practice-oriented perspectives are especially encouraged.
Topics of interest include, but are not limited to:
• Employee well-being, mental health and psychosocial risk prevention in tourism and hospitality work.
• Healthy workplace ecosystems, organisational culture and human-centred management practices.
• Leadership, employee participation, engagement and retention in tourism and hospitality organisations.
• Work-life balance, decent work, job quality and sustainable career pathways in the sector.
• Social dialogue, co-designed interventions and evidence-based practices for healthier workplaces.
• Human sustainability, organisational resilience and the future of work in tourism and hospitality.
Mini Track on Female Entrepreneurship in Tourism
Mini Track Chairs: Prof. Federico de Andreis, University “Giustino Fortunato”, Benevento Italy; UNAM – Universidad del Atlántico Medio, Las Palmas, Spain | D.ssa Giulia Vincenti, Università degli Studi di Messina, Messina, Italy
Female entrepreneurship is increasingly recognized as a key driver of innovation, sustainability, and competitiveness within the tourism industry. Women-led businesses contribute significantly to local economic development, destination attractiveness, community resilience, and the diversification of tourism products and services. At the same time, female entrepreneurs continue to face specific challenges related to access to finance, business networks, leadership opportunities, digital transformation, and work-life balance.
This mini-track aims to provide an interdisciplinary forum for scholars and practitioners interested in exploring the role of female entrepreneurs and women-led SMEs in contemporary tourism systems. Contributions may address theoretical, methodological, and empirical perspectives on entrepreneurship in hospitality, cultural tourism, rural tourism, sustainable tourism, and destination management.
Relevant topics include, but are not limited to, women-owned tourism enterprises, innovation and business development, social entrepreneurship, digitalization, leadership and governance, destination competitiveness, tourism resilience, gender-sensitive policies, local and regional development, and the social and economic impacts of female entrepreneurship on tourism destinations.
The track welcomes qualitative, quantitative, and mixed-methods research, as well as comparative and international case studies. By fostering dialogue among researchers and practitioners, the session seeks to advance knowledge on the contribution of female entrepreneurship to the transformation and sustainable development of tourism destinations worldwide.
Topics of interest include, but are not limited to:
• Female Entrepreneurship in Tourism and Hospitality
• Women-Led SMEs and Tourism Development
• Tourism Innovation and Women Entrepreneurs
• Sustainable Tourism and Female Entrepreneurship
• Leadership, Resilience, and Business Growth in Tourism SMEs
• Gender Equality and Destination Competitiveness
Mini Track on Culture, Identity, and Sustainability: New Paradigms in Tourism Experiences
Mini Track Chairs: Dr. Alexandra Lavaredas, Polytecnhic University of Leiria, Citur
This mini-track invites discussion on the intersection between cultural heritage, identity (both individual and collective), and sustainable tourism practices. In a globalized world, where human mobility (including the return of emigrant descendants and new migratory lifestyles) redefines the relationship with destinations, it is crucial to analyze how culture is experienced, preserved, and commercialized. This space aims to explore how tourism can promote an authentic dialogue between visitors and local communities, combating massification through the valuation of meaningful experiences. The track welcomes theoretical and empirical contributions that address: the impact of identity on the tourist experience; tourism as a tool for cultural reintegration; sustainable management strategies in low-density destinations; and the co-creation of value-added experiences in the tourism sector. The goal is to map trends that harmonize economic competitiveness with social well-being and the identity integrity of destinations.
Topics of interest include, but are not limited to:
- Identity and belonging in tourist destinations.
- Sustainable tourism and management of low-density destinations.
- The influence of cultural heritage on tourist choices.
- Co-creation of tourism experiences and local value.
- Human mobility and its impact on tourism development.
- Host policies and social sustainability.
Important Dates
| Abstract submission deadline | 07 October 2026 |
| Notification of abstract acceptance | 21 October 2026 |
| Full paper due for review | 26 November 2026 |
| Notification of paper acceptance (with any requested changes) | 04 February 2027 |
| Earlybird registration closes | 18 February 2027 |
| Final paper due (with any changes) | 04 March 2027 |
| Final Author payment date | 25 March 2027 |
| Excellence Awards Abstract Submission | 18 November 2026 |
| Excellence Awards Notification of paper acceptance | 02 December 2026 |
| Excellence Awards Full Case History Submission | 11 January 2027 |
| Excellence Awards Finalists Announced | 11 February 2027 |
Keynote Speakers
Conference Contacts
| Academic Enquiries | Prof Dan Remenyi |
| Submission Enquiries | Helen Taylor |
| Registration Enquiries | Belinda Burchell |
| Other Enquiries | Marti Bell |
