Paola Ossola is an Associate Professor at César Ritz Colleges and holds a PhD in Business Administration from the University of Pavia, Italy. Her teaching engages with entrepreneurship, startups, innovation, and management, and encourages students to develop impactful ventures. Her research focuses on ageing and longevity, exploring how hospitality, lifestyle, and innovation can foster an age-inclusive society. She is involved in projects on nutrition and dining experiences for older adults, ageing-friendly hospitality, dementia-friendly tourism, and travel motivations of people over 55. She is co-founder of The Business of Ageing in Hospitality, a Special Interest Group within ICHRIE. Her work is informed by prior experience as CEO of a social-impact startup supporting people with dementia and caregivers. She currently serves as Vice President of Progetto Rughe ODV and co-founder of Alzheimer Fest APS.