Old Wine in a New Bottle: The Port Wine Ecosystem

Led By: Carlos Brito

The city of Porto lends its name to one of the world’s great wines: Port. Drawing on its business, social and territorial ecosystem, this keynote explores how leadership shapes a shared vision and mobilises stakeholders to create value. Successful wine management builds on the connections between wine, place, culture, and memorable visitor experiences. Effective governance brings wine producers, tourism operators, public authorities, and local communities together, establishing clear responsibilities and coordinating their efforts. Leadership and governance turn a region’s distinctive assets into a coherent offer that creates lasting value for business and the territory.