Mixed Methods

A Webinar

Presented by: Professor Dan Remenyi

Tuesday 7th June 2022

What this webinar is about

Mixed methods research is increasingly used in all areas of social science exploration. Its popularity is a recognition of the failure of the so called “paradigm wars” to produce useful results. The arguments as to whether a quantitative or qualitative approach is superior are essentially sterile and misguided, or even fallacious. Both quantitative and qualitative research perspectives are important ways of understanding and answering academic research questions. A mixed method is an effective third approach to academic research.

It is recognised today that many if not most academic research problems will benefit from multiple perspectives and these can best be delivered through a mixed methods research design. If the issues involved in the research design are not correctly addressed then a mixed method approach can end up delivering very little value and the research may not be regarded as being of sufficient quality.

Webinar outline

  • What is mixed methods research?
  • Pluralism as a third alternative paradigm
  • When should mixed methods be used?
  • What are the ontological issues?
  • When and how and in what sense are the methods mixed;
  • Background and justification of mixed methods; where does pragmatism fit in?
  • Options available to the mixed methods researcher;
  • Issues of priority and sequence;
  • The research question and the range of data which may be used to answer it; Data suitability matrix;
  • Research design;
  • How to distinguish between data and noise; Data sampling; Data collection; Data preparation; Data management and deletion;
  • How mixed methods design differs;
  • Mapping from design to analysis to interpretation;
  • Where does triangulation fit into this approach and how should it be applied?
  • Ensuring rigor in both the qualitative and the quantitative aspects of the research;
  • Reporting mixed methods research;
  • Criteria for quality mixed methods research including validity, reliability, transferability/generalisability etc;
  • Ethical issues

This webinar delivers practical useful information which may be put to use immediately. This webinar is relevant to academics and students from most Faculties, Departments and Schools.

The webinar will be held on Tuesday 07 June 2022, the webinar will run to UK time/GMT +1 using Zoom. The Zoom Room will open at 13:45 GMT +1 and the event will begin at 14:00 GMT +1 and will finish at 16:00.

The attendance fee is £30

For further details contact: louise@academic-conferences.org

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Download information here: Mixed Methods