Grounded Theory Method

A Webinar

Presented by: Professor Dan Remenyi

Tuesday 8th March 2022

What this webinar is about

Grounded Theory Method (GTM) is one of the great methodological success stories of our era, but it is a much-misunderstood concept. It must be carefully implemented if it is to produce effective research results. Developed by Barney Glaser and Anselm Strauss and published in their book The Discovery of Grounded Theory in 1967, it is sometimes called a data-orientated method as it is highly dependent on the way that the researcher interprets data and extracts meaning from it. In its originators’ own words “Grounded theory is an inductive, theory discovery methodology that allows the researcher to develop a theoretical account of the general features of a topic while simultaneously grounding the account in empirical observations or data”. Barney Glaser famously pointed out that “Data is all” but this has to be understood in a particular context. There is a series of skill-based activities required of the GTM researcher and he or she has also to master a vocabulary specific to this a method. This Webinar explains what is required and addresses the GTM specific concepts and processes.

There are different approaches to GTM which have generally not being well explored and these differences will be addressed. GTM is of increasing importance in social science research and this seminar explains the rational behind the method as well as giving the participants an opportunity to be involved in a practical hand-on grounded theory exercise.

This webinar has the following objectives:

  1. To explain what is meant by the GTM and discuss what may be achieved using it;
  2. To explore the opportunities which grounded theory offers the researcher;
  3. To discuss the skills required for GTM;
  4. To point out the limits of theory developed by using GTM.

Webinar Outline

The origins of grounded theory

  • The primacy of data and what constitutes data,
  • Induction versus deduction versus abduction/conduction, Pragmatism
  • Idiographic studies versus nomothetic studies, The Theoretical Conjecture
  • The vocabulary of grounded theory

The initial process of grounded theory

  • Research question formulation
  • Preparing for classical grounded theory
  • Collecting data or evidence
  • Observations, Interviews, Conversations, Data Caches
  • Constant comparison as a searching tool
  • Transcribing and coding, Theoretical samples

 Examining the data

  • Identify concepts and create categories
  • Elucidate the properties of the concepts and categories
  • Looking for negative cases and what this means
  • The process of discourse and intensive reflection

Theory building

  • Preparing to consider theoretical alternatives
    • What do you think? What do you know? What can you prove?
  • What are the issues? What are the relationships between them?
  • How do they relate to other variables?
  • The Theoretical Conjecture - Theory postulation

 This webinar delivers practical useful information which may be put to use immediately. This webinar is relevant to academics from most Faculties, Departments and Schools. It also gives participants an opportunity to network with other researchers and authors.

 The webinar will be held on Tuesday 8 March 2022, the webinar will run to GMT using Zoom. The Zoom Room will open at 13:45 and the event will begin at 14:00 and will finish at 16:00. The attendance fee is £30. Fees include a PDF copy of Reader on Grounded Theory details of which may be viewed at:

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For further information please click here: Grounded-Theory-Method-8th-March-2022.pdf (70 downloads)