Grounded Theory Method

A Webinar

Presented by: Professor Dan Remenyi

Wednesday 16th June 2021

What this webinar is about

Grounded Theory Method (GTM) is one of the great methodological success stories of our era but it is a much misunderstood concept. It has to be carefully implemented if it is to produce effective research results. Developed by Barney Glaser and Anselm Strauss and published in their book The Discovery of Grounded Theory in 1967, it is sometimes called a data-orientated method as it is highly dependent on the way that the researcher interprets data and extracts meaning from it. In its originators’ own words “Grounded theory is an inductive, theory discovery methodology that allows the researcher to develop a theoretical account of the general features of a topic while simultaneously grounding the account in empirical observations or data”. Barney Glaser famously pointed out that “Data is all” but this has to be understood in a particular context.

There is a series of skill based activities required of the GTM researcher and he or she has also to master a vocabulary specific to this a method. This Webinar explains what is required and addresses the GTM specific concepts and processes.

There are different approaches to GTM which have generally not being well explored and these differences will be addressed. GTM is of increasing importance in social science research and this seminar explains the rational behind the method as well as giving the participants an opportunity to be involved in a practical hand-on grounded theory exercise.

This two-hour webinar has the following objectives:

  1. To explain what is meant by the GTM and discuss what may be achieved using it;
  2. To explore the opportunities which grounded theory offers the researcher;
  3. To discuss the skills required for GTM;
  4. To point out the limits of theory developed by using GTM.

This webinar is relevant to academics from most Faculties, Departments and Schools. The workshop fee covers a comprehensive participants’ workbook which includes, PowerPoint slides, checklists and papers.

This seminar delivers practical useful information which may be put to use immediately. It also gives participants an opportunity to network with other researchers and authors.

The webinar will be held on Wednesday 16, June 2021, the webinar will run to GMT +1 using Zoom. The Zoom Room will open at 10:15 AM and the event will begin at 14:30 AM and will finish at 16:00PM. The attendance fee is £20. Fees include a PDF copy of Reader on Grounded Theory which may be viewed at:

For booking onto the Webinar please contact:


Webinar Outline

The origins of grounded theory

  • The primacy of data and what constitutes data,
  • Induction versus deduction versus abduction/conduction, Pragmatism
  • Idiographic studies versus nomothetic studies, The Theoretical Conjecture
  • The vocabulary of grounded theory

The initial process of grounded theory

  • Research question formulation
  • Preparing for classical grounded theory
  • Collecting data or evidence
    • Observations, Interviews, Conversations, Data Caches
  • Constant comparison as a searching tool
  • Transcribing and coding, Theoretical samples

Examining the data

  • Identify concepts and create categories
  • Elucidate the properties of the concepts and categories
  • Looking for negative cases and what this means
  • The process of discourse and intensive reflection

Theory building

  • Preparing to consider theoretical alternatives
  • What do you think? What do you know? What can you prove?
  • What are the issues? What are the relationships between them?
  • How do they relate to other variables?
  • The Theoretical Conjecture - Theory postulation

Webinar Facilitator

Dr Dan Remenyi specialised in research methodology. He was for more than a decade a Visiting Professor in Information Systems Management at the School of Systems and Data Studies at Trinity College, University of Dublin. He teaches Research Methodology and Sociology of Research as well as supervising academic researchers and works extensively with research candidates and their supervisors at both doctoral and masters level. He has authored or co-authored more than 30 books and some 50 academically refereed papers. He is published in all 4 of the ‘A’ rated Journals in the United Kingdom in Information Systems Management. Some of his books have been translated into Chinese, Japanese and Romanian. He holds
a B Soc Sc, an MBA and a PhD.

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