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ECRM 2010
24 - 25 June, Madrid, Spain
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Conference Programme

The programme for the conference is given below.

Section 1 shows Thursday 24 June streams A-C
Section 2 shows Thursday 24 June streams D-F
Section 3 shows Friday 25 June streams A-C
Section 4 shows Friday 25 June streams D-F

 

Wednesday 23 June 2010

 

Research Seminars – IE Business School
Getting Academic Papers Published, led by Professor Dan Remenyi, Trinity College Dublin, Ireland

How to do Grounded Research, led by Professor George Allan, Victoria University, Wellington, New Zealand
These half day seminars are free to participants at ECRM 2010, £100 to all other attendees. For further details visit the Seminars page, where you can also download seminar outlines and find details of how to book your place.

18:30

Pre-conference registration and welcome meeting (Until 1930)
NH Zurbano Hotel

Thursday 24 June 2010

09:00

Registration and coffee

09:30

Room: Aula Magna (Maria de Molina 11
Welcome from the conference chair: Gayle Allard, IE Business School

09:45

Keynote address: Conducting Gender Research
Eileen Trauth, The Pennsylvania State University, USA

10:30

Conference splits into streams

 

Room: Aula Magna (Maria de Molina 11)
Stream A: 
Mixed Methods
Chair: David Douglas

Room: C-201 (Maria de Molina 15)
Stream B: Mini track
on Research Methods in Strategy-as-Practice
Chair:
Ganesh Prabhu

Room: C-202 (Maria de Molina 15)
Stream C:
Mini track on Qualitative Data Analysis
Chair: Marian Carcary

10:45

Explaining National Standard-Setting and Accounting Conservatism Using a Mixed Design Research Model
Dragomir Voicu D., Liliana Feleaga and Niculae Feleaga, Bucharest Academy of Economic Studies, Romania

Identification and Motivation of Participants for Luxury Consumer Surveys
Heine Klaus, Technical University of Berlin, Germany

Qualitative Analysis of the Employers’ View Upon Quality of Education
Osoian Codruta, Monica Zaharie and Razvan Nistor, Babes Bolyai University, Cluj Napoca, Romania

11:15

When a Qualitatively Oriented Researcher Moves into the Arena of Mixed Research Methods
Krivokapic-Skoko Branka and Grant O'Neill, Charles Sturt University, Bathurst, Australia

Developing a Parallel Multi-level Mixed Design to Investigating Quality Management in Greek Universities
Papadimitriou Antigoni, CHEPS, University of Twente, The Netherlands

Analysing Qualitative Evidence – The Role of CAQDAS
Carcary Marian, University of Limerick, Ireland

11:45

A Review of the use of Mixed Methods in Organisational Research
Molina-Azorín José F., University of Alicante, Spain and Roslyn Cameron, Southern Cross University, Tweed Heads, Australia

The Research of Ecosystem Risk on Romania’s Territory by using Statistical Tools
Gradinaru Giani, Bucharest Academy of Economic Studies, Romania

A Strategy for Delayed Research Method Selection: Deciding between Grounded Theory and Phenomenology
Reiter Sebastian, Glenn Stewart and Christine Bruce, Queensland University of Technology, Brisbane, Australia

12:15

Lunch

Lunch

Lunch

 

Room: Aula Magna (Maria de Molina 11)
Stream A: 
Mixed Methods
Chair: Ting Ting He

Room: C-201 (Maria de Molina 15)
Stream B: Mini track
on Research Methods in Strategy-as-Practice
Chair:
Ganesh Prabhu

Room: C-202 (Maria de Molina 15)
Stream C:
Mini track on Qualitative Data Analysis
Chair: Marian Carcary

13:30

Exploring Customer Relationships in Technology Firms: A Mixed Methods Approach
Parry Sara, Bangor University and Beata Kupiec-Teahan, Scottish Agricultural College, Edinburgh, UK

Seizing the Opportunity: Using Availability Samples in Policy Programs for Creating Relevance for Broader Contexts
Beck Lien, Jill Coene, University of Hasselt/KIZOK, Belgium, Friso Den Hertog and Tinni Lommelen, Maastricht University/UNU MERIT, The Netherlands

Telling not Asking for Data
Rasmussen Karsten Boye, University of Southern Denmark, Denmark and Heiko Thimm, University of Pforzheim, Germany

14:00

A Mixed-method Investigation of Environmental Practice in Australian Small-scale Manufacturing
Factor Aharon, Glenda Francis and Steven Theiler, Swinburne University of Technology, Melbourne, Australia

User based Participatory Implementation of Enterprise Systems in SMEs
Lebile Rufus, Kondal Kandadi and Gill Green, University of Bolton, UK

Uncovering Hidden Meanings, Values and Insights Through Photos
Ryan Maria and Madeleine Ogilvie, Edith Cowan University, Perth, Australia

14:30

Multi Research Methods Using Captive Respondents
Marchioro Gary and Maria Ryan, Edith Cowan University, Perth, Australia

Research Interviews by Skype: A new Data Collection Method
Bertrand Catherine and Laurent Bourdeau, Université Laval, Quebec, Canada

Using Multiple Qualitative Methods at the U.S. Census Bureau to Aid the Design of a Data Collection Software for Business Users
Anderson Amy, U.S. Census Bureau, Washington, DC, USA

15:00

Refreshments

Refreshments

Refreshments

 

Room: Aula Magna (Maria de Molina 11
Stream A: 
Research Methodology
Chair: Maria Semmelrock-Picej

Room: C-201 (Maria de Molina 15)
Stream B: Mini track
on Research Methods in Strategy-as-Practice
Chair:
Ganesh Prabhu

Room: C-202 (Maria de Molina 15)
Stream C:
Mini track on Qualitative Data Analysis
Chair: Marian Carcary

15:30

Views from a Meta-discipline: The Systems Approach in Research
Welch Christine, University of Portsmouth Business School, UK

Taking Stock of Strategy
Venkateswaran Ramya and Ganesh Prabhu, Indian Institute of Management, Bangalore, India

Methods, Methodologies and philosophies for understanding student performance
Wyn Jenkins (RoundTable)

16:00

Contextual Inquiry as a Critical Perspective in Research
Bednar Peter, University of Portsmouth, UK and Lund University, Sweden

Business Research Planning Using a Quantitative Multiple-Criteria Decision Making Approach
Sauian Mohd Sahar, Universiti Teknologi MARA and  Haruizwan Hashim, Dancom Systems Sdn Bhd, Malaysia

16:30

Unlocking Complexity with Simplicity: A Social Constructionist take on  ‘Ethnographic Interviewing’ in Multilingual and Intercultural ‘Multi-Site’ Field-Research
Guttormsen David Sapto Adi, University of Warwick, UK

Managing Healthcare Services with a Geographic Information System - Identifying Geographic Disparities of Dental Service Provision in Taiwan
Yan Chung-Yih and Neng-Pai Lin, National Taiwan University, Taiwan

 

17:00

Close of conference day

19:00

Buses leave to go to the Garmet Museum

19:30

Museum tour followed by Conference Dinner at the Garmet Museum

22:30

Buses return to the NH Zurbano Hotel

 

Wednesday 23 June 2010

 

Research Seminars – IE Business School
Getting Academic Papers Published, led by Professor Dan Remenyi, Trinity College Dublin, Ireland

How to do Grounded Research, led by Professor George Allan, Victoria University, Wellington, New Zealand
These half day seminars are free to participants at ECRM 2010, £100 to all other attendees. For further details visit the Seminars page, where you can also download seminar outlines and find details of how to book your place.

18:30

Pre-conference registration and welcome meeting (Until 1930)
NH Zurbano Hotel

Thursday 24 June 2010

09:00

Registration and coffee

09:30

Room: Aula Magna (Maria de Molina 11
Welcome from the conference chair: Gayle Allard, IE Business School

09:45

Keynote address: Conducting Gender Research
Eileen Trauth, The Pennsylvania State University, USA

10:30

Conference splits into streams

 

Room: E-001 (Pinar 9)
Stream D:
Mini track on Grounded Theory
Chair: Mortaza Kokabi

Room: E-002 (Pinar 9)
Stream E: Mini track
on Teaching Research Methods and Methodologies
Co-Chairs:
Marie Ashwin and Mark Saunders

Room: E-011 (Pinar 9)
Stream F: Mini track
on Reflecting and Researching one’s own Professional Practices
Chair: Jocene Vallack

10:45

Doing Qualitative Research in Chinese Contexts: Lessons Learned from a Grounded Theory Study in a Chinese Healthcare Environment
Zhou Lihong and Miguel Baptista Nunes, University of Sheffield, UK

Spreading the Load – A Programme Team Approach to Delivering Methodology
Ashwin Marie, Normandy Business School, Caen, France and Alan Hirst, London SouthBank University, UK

Telling My Story: Practice Based Research
Charleson Diane, Australian Catholic University, Melbourne, Australia

11:15

Researching Decision-Making under Uncertainty using Grounded Theory Methods
Lopes Eurico, Instituto Politecnico de Castelo Branco, Portugal

Research Methodology by Numbers
Myers Graham, Durban University of Technology, South Africa

Factors’ Constraints on Firms’ Managers Research Participation in Action Research and Learning: The ‘Déjà Vu’ Research Method
Taifi Nouha, Mariangela Lazoi, Angelo Corallo and Giuseppina Passiante, Università del Salento, Lecce, Italy

11:45

Grounded Theory: From Analysis of Social Practices to Theory Building – The Ontological and Epistemic Grounding of Four Case Studies in an Organisational Learning Research Project
Lacerda Nobre Angela and Jose Esteves, ESCE-IPS, Setubal, Portugal

Qualitative Research Paradigms: What the Novice Researcher Needs to Know
Migiro Stephen, UNISA Graduate School of Business Leadership, South Africa and Agnes Oseko, Moi University, Eldoret, Kenya

Research and Development Reporting in Malaysia
Huang Ching Choo, Universiti Teknologi MARA, Haron Mohamad Nor Bin, Universiti Tun Abdul Razak, Petaling Jaya, Selangor and Kalsom Salleh, Universiti Teknologi MARA, Malaysia

12:15

Lunch

Lunch

Lunch

 

Room: E-001 (Pinar 9)
Stream D:
Mini track on Grounded Theory
Chair: Armando Luis Vierira

Room: E-002 (Pinar 9))
Stream E: Mini track
on Teaching Research Methods and Methodologies
Co-Chairs:
Marie Ashwin and Mark Saunders

Room: E-011 (Pinar 9)
Stream F: Mini track
on Reflecting and Researching one’s own Professional Practices
Chair: Jocene Vallack

13:30

Grounded Theory-based Trajectories of Portuguese Faculty Effort-reward Imbalance in e-Learning Development
Martins Jorge Tiago and Miguel Baptista Nunes, University of Sheffield, UK

Student Research in a Web 2 World: Learning to use new Technology to Gather Primary Data
Rich Martin, Cass Business School, London, UK

Qualitative or Quantitative: How to Improve Quantitative Research Methods by Means of Qualitative Ones in Iranian Research Scene
Kokabi Mortaza, Shaheed Chamran University, Ahwaz, Iran

14:00

Grounded Theory Method: An Essential Approach to Analyse Design
Lopes Arminda, Instituto Politécnico de Castelo Branco, Portugal

Social Responsibility and Ethical Dilemmas in Teaching Research Methods
Boeri Miriam, Darina Lepadatu, Elle Ballard and Robin Crawford, Kennesaw State University, USA (RoundTable)

M O N O C H R O M E: Sub-Phenomenology and the Poetics of Space
Pihl Ole, Aalborg University, Denmark

14:30

The Role of Pilot Studies in Grounded Theory: Understanding the Context in which Research is Done!
Baptista Nunes Miguel, Maram Alajam, Salim Al-Mamari, Jorge Tiago Martins and Lihong Zhou, University of Sheffield, UK

Subtextual Phenomenology: A Methodology for Valid First-Person Research
Vallack Jocene, C.Q. University, Rockhampton, Australia

15:00

Refreshments

Refreshments

Refreshments

 

Room: E-001 (Pinar 9)
Stream D:
Mini track on Grounded Theory
Chair:
Jose Molina

Room: E-002 (Pinar 9)
Stream E:
Research in Business
Chair: Hazbo Skoko

Room: E-011 (Pinar 9)
Stream F: Mini track
on Reflecting and Researching one’s own Professional Practices
Chair: Jocene Vallack

15:30

Enterprise Acquisition : A Grounded Theory Analysis
Douglas David, Staffordshire University Business School, Stoke-on-Trent, UK

Rethinking Management Post-graduate Education – Next-generation MBA: Science, Technology and Philosophy, Management Foundations for the Post-industrial Society - An Innovative Approach to Contemporary Management Challenges
Lacerda Nobre Angela, ESCE-IPS, Setebal, Portugal

Reflexivity and Research Training in Professional Doctorates: The DBA Learning Experience
Kirkham Janet, University of Hertfordshire and Murray Clark, Sheffield Hallam University, UK

16:00

 

Modelling Business-to-Business Relationship Quality: A People-Based Approach
Vieira Armando Luís, Universidade de Aveiro - DEGEI/GOVCOPP, Portugal

From Organisational Knowledge Management to Personal Knowledge Management - Reflecting and Researching Ongoing Management Practice: Exploring the way we Think Through Semiotics – How Signification Processes Determine Action Patterns
Angela Nobre Lacerda, ESCE-IPS, Portugal (RoundTable)

16:30

 

Using Focus Groups and Post-it Boards In Studies of ISD Team Behaviour: A Set of Recommended Practices
O'hEocha Colm, Kieran Conboy, NUI Galway and Xiaofeng Wang, Lero - The Irish Software Engineering Research Cemtre, Ireland

17:00

Close of conference day

19:00

Buses leave to go to the Garmet Museum

19:30

Museum tour followed by Conference Dinner at the Garmet Museum

22:30

Buses return to the NH Zurbano Hotel

 

Friday 25 June 2010

 

Room: Aula Magna (Maria de Molina 11)
Stream A:
Trust and Ethics
Chair: Eurico Lopes

Room: C-201 (Maria de Molina 15)
Stream B: Mini track
on Research Methods in Strategy-as-Practice
Chair:
Ganesh Prabhu

Room:
C-201 (Maria de Molina 15)
Stream C:
Research Methods
Chair:
Nico Martins

09:30

The Honest Business
Borota Popovska Mirjana and Vasil Popovski, University of Cirilo and Methodius, Skopje, Macedonia

Factorial Validation Of Ecotourism Destination Image and Ecotourist Motivation: Empirical Analysis Of Taman Negara National Park, Malaysia
Musa Rosidah, Jamaliah Mohd Yusof, Carol Teo Boon Chui, Faridah Hassan, Faizah Rahim and Rohiyati Hj Hashim, Universiti Teknologi MARA, Malaysia

Using Card-based Games in Semi-Structured Interviews
Rowley Jennifer, Manchester Metropolitan University, Rosalind Jones, Sonya Hanna, Bangor Business School and Magdalini Vassiliou, Manchester Metropolitan University, UK

10:00

Researching Sensitively Without Sensitising: Using a Mixed Methods Design
Saunders Mark, University of Surrey, Guildford, UK

Room: C-202 (M de M 15)
Stream B: Mini track on Critical Research
Chair:
Andrew Armitage
The Dialogical Process: Towards a Critical Research Methodology for Practice-based Organisational Research
Thornton Alan and Andrew Armitage, Anglia Ruskin University, Chelmsford, UK

The Use of the Case Study Method in Theory Testing: The Example of Steel E Marketplaces
Iacono Jessica, Ann Brown and Clive Holtham, Cass Business School, London, UK

10:30

Virtual Trust Vs Mis-Trust of Taking Research Methods Online for Students with Disibilities
Barrett Bob, American Public University, West Virginia, USA

Rich Pictures – Unlocking the Secret Data or Problems of Interpretation?
Armitage Andrew and Diane Keeble-Ramsay, Anglia Ruskin University, Chelmsford, UK

Traversing the Edge: Using Discourse Analysis to Understand IS Power Relations
Hart Adam and Jim Underwood, University of Technology, Sydney, Australia

11:00

Refreshments

Refreshments

Refreshments

11:30

Interactive Session: Panel on the topic of Design Research
Led by Isabel Ramos, Universidaded do Minho, Portugal, with
Michael Myers, Auckland University, New Zealand, Joan Antoni Pastor, Universidad Politecnica de Catalunya, Spain, Joao Alvaro, Universidade do Minho, Portugal and Juhani Iivari, University of Oulu, Finland

12:30

Presentation to introduce ECRM 2011
Marie Ashwin

12:45

Lunch

Lunch

Lunch

 

Room: Aula Magna (Maria de Molina 11
Stream A: 
Quantitative Methods
Chair: Ellen Ballard

Room: C-201 (Maria de Molina 15)
Stream B: Mini track
on Critical Research
Chair: Monica Zahari

Room: C-201 (Maria de Molina 15)
Stream C:
Risk and Safety
Chair: Rosidah Musa

13:45

The Value of Web-based Survey Methods versus Non-electronic Survey Methods
Martins Nico, University of South Africa, Pretoria, South Africa

How Does Effectuation Affect and Risk-taking of Angel Investors?
Madanoglu Melih and Peter Riccci, Florida Atlantic University, Boca-Raton, USA

Gaining Competitive Advantages Through Customer Knowledge
Kandutsch Horst, Judith Michael, Integranova-GmbH, Klagenfurt and Maria Theresia Semmelrock-Picej, Klagenfurt University, Austria

14:15

Measuring Business-to-Business Customer Service: A Structural Re-examination of the INDSERV Scale
Lee Gregory, University of the Witwatersrand, Johannesburg, South Africa

An Immersed Approach to Workplace Safety Culture Intervention and Behavioural Change: Insights About Factors which the Literature Remains Silent About
Nazaruk Marcin, Andrew Weyman, University of Bath and Elizabeth Hellier, University of Plymouth, UK

Consumer Shopping Behavior Pattern on Selected Consumer Goods: Empirical Evidence from Malaysian Consumers (Kuching City)
Akir Oriah, Universiti Teknologi MARA and  Md. Nor Othman, University of Malaya, Kuala Lumpur, Malaysia (Academic, Main) RM-001

14:45

A Ruggedised Method for Measuring Entrepreneurial Activity in Developing Countries
Frederick  Howard , Deakin University, Melbourne, Australia

15:15

Room:

A summary of issues raised during the conference.

Led by Jose Esteves

15:45

Close of conference day

 

Friday 25 June 2010

 

Room: E-001 (Pinar 9)
Stream D: 
Research in Business
Chair: Gregory Lee

Room: E-011 (Pinar 9)
Stream E:
PhD Research Colloquium
Chair/Discussant: Angel Diaz

09:30

Evaluation of Information and Communication Technology (ICT) Models of Adoption and Use in the Kingdom of Saudi Arabian SMEs
Skoko Hazbo, Alfaisal University, Saudi Arabia  and Arnela Ceric, Charles Sturt University, Bathurst, Australia

09:30 09:40

Performance of Service Delivery in Mental Healthcare Systems: A Case of Strategy-as-practice
Aggrey Kwesi, University of Lincoln, UK

09:45 09:55

Tracking Employees’ Twists and Turns: A Mixed Methods Approach to Assessing Change in the Psychological Contract
Bankins Sarah, Queensland University of Technology, Australia

10:00

Tracing Doings and Sayings in a Business Context using Pictograms
Egholm Feldt Liv and Maja Lotz, Copenhagen Business School, Denmark

10:00 10:10

Organisational change: Using Action research to discharge a Reliability Centred Maintenance (RCM) Capability Within the Military Aerospace Industry

Bell Matthew, The University of Bolton/BAE SYSTEMS, UK

10:15 10:45

Discussion and Feedback

10:30

An Analysis of Demand Generators in the Superior Hotel Industry
Quintano Alfred, University of Malta and Alexandros Apostolakis, Unviersity of Portsmouth, UK

11:00

Refreshments

Refreshments

11:30

Interactive Session: Panel on the topic of Design Research
Led by Isabel Ramos

12:30

Presentation to introduce ECRM 2011
Marie Ashwin

12:45

Lunch

 

Room: E-001 (Pinar 9)
Stream D: 
Methodology Issues
Chair: Liv Egholm Feldt

Room: E-011 (Pinar 9)
Stream F:
PhD Research Colloquium
Chair/Discussant: Ann Brown

13:45

Does Methodology Count? Lessons from the Research Assessment Exercise 2008
Knowles Deborah and Elisabeth Michielsens, University of Westminster, London, UK

13:45 13:55

Country-of-Origin Culture and Work-life Balance in MNE Subsidiaries Using Grounded Theory to Investigate Employee Experiences

Dowling Karin, University of Tasmania,Hobart,  Australia

14:00 14:10

Quality of Work Life of Managers: Public Vs Private Sector

Topuzovska Marija, University of SS.Cyril and Methodius, Republic of Macedonia

14:15

A Method for Assessing the Interaction Environment of Organizations
Harrison Tyler, Susan Morgan and Elizabeth A. Williams, Purdue University, West Lafayette, USA

14:15 14:25

Is There a new Method to Analyse Qualitative Information?
Fakis Apostolos, University of Derby, UK

14:30
15:00

Discussion and Feedback

14:45

Methodological Challenges in Social Research
Nienaber Hester, UNISA, Pretoria, South Africa

15:15

Room:
A summary of issues raised during the conference.
Led by Jose Esteves

15:45

Close of conference day

 

POSTER

Assessment of individual cultural attributes: A comparison of two methodological approaches
Miralles Francesc and Jordi Trabado, La Salle - Ramon Llull University, Spain

 

Last updated 25 June 2010


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