| Paper Title | Author(s) | Page No. |
| Preface | | vii |
| Biographies of Conference Chairs, Programme Chair, Keynote Speaker and Mini-track Chairs | | x |
| Biographies of contributing authors | | xii |
| Consumers’ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence from Malaysian Consumers (Kuching City) | Oriah Akir1 and Md. Nor Othman2
1University of Technology MARA, Sarawak, Malaysia
2University of Malaya, Kuala Lumpur, Malaysia | 1 |
| Using Multiple Qualitative Methods at the U.S. Census Bureau to aid the Design of a Data Collection Software for Business Users | Amy Anderson
U.S. Census Bureau, Washington D.C., USA | 11 |
| Rich Pictures – Unlocking the Secret Data or Problems of Interpretation? | Andrew Armitage and Diane Keeble-Ramsay
Anglia Ruskin University, Chelmsford, UK | 19 |
| Spreading the Load - a Programme Team Approach to Delivering Methodology | Marie Ashwin1 and Alan Hirst2
1Normandy Business School, Caen, France
2London SouthBank University, UK | 28 |
| The Role of Pilot Studies in Grounded Theory: Understanding the Context in Which Research is Done! | Miguel Baptista Nunes, Maram Alajamy, Salim Al-Mamari, Jorge Tiago Martins and Lihong Zhou
University of Sheffield, UK | 34 |
| Virtual Trust Versus Mistrust of Taking Research Methods Online for Students with Disabilities | Bob Barrett
American Public University, Charles Town, USA | 44 |
| Seizing the Opportunity: Using Availability Samples in Policy Programs for Creating Relevance in Broader Contexts | Lien Beck1, Jill Coene1, Friso den Hertog2, and Tinne Lommelen1, 2
1Hasselt University, KIZOK, Belgium
2Maastricht University, UNU MERIT, The Netherlands | 53 |
| Contextual Inquiry as a Critical Perspective in Research | Peter Bednar
University Portsmouth, UK
Lund University, Sweden | 61 |
| Research Interviews by Skype: A new Data Collection Method | Catherine Bertrand and Laurent Bourdeau
Université Laval, Québec, Canada | 70 |
| The Honest Business | Mirjana Borota Popovska and Vasil Popovski
"University St Cirilo and Methodius" Skopje, Macedonia | 80 |
| Analysing Qualitative Evidence: The Role of CAQDAS | Marian Carcary
University of Limerick, Ireland | 84 |
| Telling my Story: Practice Based Research | Diane Charleson
Australian Catholic University, Melbourne, Australia | 97 |
| Enterprise Acquisition – A Grounded Theory Analysis | David Douglas
Staffordshire University Business School, Stoke-on-Trent, UK | 105 |
| Explaining National Standard-Setting and Accounting Conservatism Using a Mixed Design Research Model | Voicu Dragomir, Liliana Feleagă and Niculae Feleagă
The Bucharest Academy of Economic Studies, Bucharest, Romania | 113 |
| Tracing Doings and Sayings in a Business Context - Using Pictograms | Liv Egholm Feldt and Maja Lotz
Copenhagen Business School, Denmark | 121 |
| A Mixed-Method Investigation of Environmental Practice in Australian Small-Scale Manufacturing | Aharon Factor, Glenda Francis and Stephen Theiler
Swinburne University of Technology, Melbourne, Australia | 129 |
| A ‘Ruggedised’ Method for Measuring Entrepreneurial Activity in Developing Countries | Howard Frederick
Deakin University, Melbourne, Australia | 139 |
| The Research of Ecosystem Risk on Romania’s Territory by Using Statistical Tools | Giani Gradinaru
Bucharest Academy of Economic Studies, Romania | 147 |
| Unlocking Complexity With Simplicity: A Social Constructionist Take on ‘Ethnographic Interviewing’ in Multilingual and Intercultural ‘Multi-Site’ Field-Research | David Sapto Adi Guttormsen
University of Warwick, Coventry, UK | 157 |
| A Method for Assessing the Interaction Environment of Organizations | Tyler Harrison, Susan Morgan, and Elizabeth Williams
Purdue University, West Lafayette, USA | 166 |
| Traversing the Edge: Using Discourse Analysis to Understand IS Power Relations | Adam Hart and Jim Underwood
University of Technology, Sydney, Australia | 175 |
| Identification and Motivation of Participants for Luxury Consumer Surveys | Klaus Heine
Technical University of Berlin, Germany | 183 |
| Research and Development Reporting in Malaysia | Ching Choo Huang1, Mohamad Nor Bin Haron2 and Kalsom Salleh1
1Universiti Teknologi MARA, Shah Alam, Malaysia
2Universiti Tun Abdul Razak, Petaling Jaya, Selangor, Malaysia | 194 |
| The use of the Case Study Method in Theory Testing: The Example of Steel eMarketplaces | Jessica Iacono, Ann Brown and Clive Holtham
Cass Business School, London, UK | 202 |
| Gaining Competitive Advantage Through Customer Knowledge | Horst Kandutsch1, Judith Michael1 and Maria Th. Semmelrock-Picej2
1Integranova GmbH, Lakeside Park Klagenfurt, Austria
2Klagenfurt University, Austria | 211 |
| Reflexivity and Research Training in Professional Doctorates: The DBA Learning Experience | Janet Kirkham1 and Murray Clark2
1University of Hertfordshire, UK
2Sheffield Hallam University, UK | 222 |
| Does Methodology Count? Lessons from the Research Assessment Exercise 2008 | Deborah Knowles and Elisabeth Michielsens
University of Westminster, London, UK | 229 |
| Qualitative or Quantitative: How to Improve Quantitative Research Methods by Means Of Qualitative Ones in Iranian Research Scene | Mortaza Kokabi
Shaheed Chamran University., Ahwaz, Iran | 239 |
| When a Qualitatively Oriented Researcher Moves Into the Arena of Mixed Research Methods | Branka Krivokapic-Skoko and Grant O’Neill
Charles Sturt University, Bathurst, Australia | 247 |
| User Based Participatory Implementation of Enterprise Systems in an SMEs | Rufus Lebile, Kondal Kandadi and Gillian Green
University of Bolton, UK | 255 |
| Measuring Business-To-Business Customer Service: A Structural Re-Examination of the INDSERV Scale | Gregory John Lee
University of the Witwatersrand, Johannesburg, South Africa | 266 |
| Grounded Theory Method: An Essential Approach to Analyse Design | Arminda Lopes
Instituto Politécnico de Castelo Branco, Portugal | 275 |
| Researching Decision-Making Under Uncertainty Using GTM | Eurico Lopes
Instituto Politécnico de Castelo Branco, Portugal | 286 |
| How Does Effectuation Affect Risk-Taking of Angel Investors? | Melih Madanoglu and Peter Ricci
Florida Atlantic University, Boca Raton, USA | 297 |
| Multi Research Methods Using Captive Respondents | Gary Marchioro and Maria Ryan
Edith Cowan University, Perth, Australia | 303 |
| Grounded Theory-Based Trajectories of Portuguese Faculty Effort-Reward Imbalance in eLearning Development | Jorge Tiago Martins and Miguel Baptista Nunes
University of Sheffield, UK | 310 |
| The Value of Web-Based Survey Methods Versus Non-Electronic Survey Methods | Nico Martins
University of South Africa, Pretoria, South Africa | 320 |
| Qualitative Research Paradigms: What the Novice Researcher Needs to Know | Stephen Migiro1 and Agnes Oseko2
1Unisa Graduate School of Business Leadership, South Africa
2Moi University, Eldoret, Kenya | 334 |
| A Review of the Use of Mixed Methods in Organisational Research | José Molina-Azorín1 and Roslyn Cameron2
1University of Alicante, Spain
2Southern Cross University, Tweed Heads, Australia | 342 |
| Factorial Validation of Ecotourism Destination Image and Eco-tourists’ Motivation: Empirical Analysis of Taman Negara National Park (TNNP), Malaysia | Rosidah Musa, Jamaliah Mohd Yusof, Carol Teo Boon Chui, Faridah Hj. Hassan, Faizah Abdul Rahim and Rohiyati Hj Hashim
Universiti Teknologi MARA, Malaysia | 351 |
| Research Methodology by Numbers | Graham Myers
Durban University of Technology, South Africa | 362 |
| An Immersed Approach to Workplace Safety Culture Intervention and Behavioural Change: Insights About Factors Which the Literature Remains Silent About | Marcin Nazaruk1, Andrew Weyman1 and Elizabeth Hellier2
1The University of Bath, UK
2The University of Plymouth, UK | 370 |
| Methodological challenges in Social Research: an Exploratory Study | Hester Nienaber
Unisa, Pretoria, South Africa | 377 |
| Rethinking Management Post-Graduate Education: “Next-Generation MBA: Science, Technology and Philosophy - Management Foundations for the Post-Industrial Society” - an Innovative Approach to Contemporary Management Challenges | Ângela Lacerda Nobre
ESCE-IPS, Setúbal, Portugal | 385 |
| Grounded Theory: From Analysis of Social Practices to Theory Building – The Ontological and Epistemic Grounding of Four Case Studies in an Organisational Learning Research Project | Ângela Lacerda Nobre1, José Esteves2, Miguel Cornejo Castro3
1Department of Economics and Management, ESCE-IPS, Setúbal, Portugal
2IE Business School, Madrid, Spain
3Macuarium Network SL, Madrid, Spain | 394 |
| Using Focus Groups in Studies of ISD Team Behaviour | Colm O’hEocha1, Kieran Conboy1 and Xiaofeng Wang2
1Business Information Systems Group, NUI Galway, Galway, Ireland
2Lero, the Irish Software Engineering Research Centre, Limerick, Ireland | 401 |
| Qualitative and Quantitative Analysis of the Employers’ View Upon Quality of Education | Codruta Osoian, Razvan Nistor and Monica Zaharie
Babes-Bolyai University, Cluj Napoca, Romania | 409 |
| Developing a Parallel Multi-Level Mixed Design to Investigating Quality Management in Greek Universities | Antigoni Papadimitriou
CHEPS/ University of Twente, The Netherlands
Aristotle University, Thessaloniki, Greece | 415 |
| Exploring Customer Relationships in Technology Firms: A Mixed Methods Approach | Sara Parry¹ and Beata Kupiec-Teahan²
¹Bangor University, Bangor, UK
²Scottish Agricultural College, Edinburgh, UK | 425 |
| M O N O C H R O M E: Sub-Phenomenology and the Poetics of Space | Ole Pihl
Aalborg University, Denmark | 433 |
| An Analysis of Demand Generators in the Superior Hotel Industry | Alfred Quintano1 and Alexandros Apostolakis2
1University of Malta, Msida, Malta
2University of Portsmouth, UK | 445 |
| Telling not Asking for Data | Karsten Boye Rasmussen1 and Heiko Thimm2
1University of Southern Denmark, Odense, Denmark
2Pforzheim University, Germany | 453 |
| A Strategy for Delayed Research Method Selection: Deciding Between Grounded Theory and Phenomenology | Sebastian Reiter, Glenn Stewart and Christine Bruce
Queensland University of Technology, Brisbane, Australia | 462 |
| Student Research in a Web 2 world: Learning to use new Technology to Gather Primary Data | Martin Rich
Cass Business School, London, UK | 472 |
| Using Card-Based Games in Semi-Structured Interviews | Jennifer Rowley1, Rosalind Jones2, Sonya Hanna2 and Magdalini Vassiliou1
1Manchester Metropolitan University, UK
2Bangor University, UK | 479 |
| Uncovering Hidden Meanings, Values and Insights Through Photos | Maria Ryan and Madeleine Ogilvie
Edith Cowan University, Perth, Australia | 487 |
| Business Research Planning Using a Quantitative Multiple-Criteria Decision Making Approach | Mohd Sahar Sauian1 and Haruizwan Hashim2
1University Teknologi MARA, Shah Alam, Malaysia
2Dancom System Sdn Berhad, Wisma Dancom, Petaling Jaya, Malaysia | 496 |
| Researching Sensitively Without Sensitizing: Using a Mixed Method Design | Mark Saunders
University of Surrey, Guildford, UK | 503 |
| Evaluation of Information and Communication Technology (ICT) Models of Adoption and Use in Saudi Arabian SMEs | Hazbo Skoko1 and Arnela Ceric2
1Alfaisal University, Riyadh, KSA
2Charles Sturt University, NSW Australia | 510 |
| Factors’ Constraints on Firms’ Managers Research Participation in Action Research and Learning: The ‘Déjà Vu’ Research Method | Nouha Taifi, Mariangela Lazoi, Angelo Corallo and Giuseppina Passiante
Università del Salento, Lecce, Italy | 520 |
| The Dialogical Process: Towards a Critical Research Methodology for Practice-Based Organisational Research | Alan Thornton and Andrew Armitage
Anglia Ruskin University, UK | 528 |
| Subtextual Phenomenology: A Methodology for Valid, First-Person Research | Jocene Vallack
C.Q. University, Rockhampton, Australia | 535 |
| Taking Stock of Research Methods in Strategy-as-Practice | Ramya Venkateswaran and Ganesh Prabhu
Indian Institute of Management Bangalore, India | 543 |
| Modelling Business-to-Business Relationship Quality: A People-Based Approach | Armando Luís Vieira
Universidade de Aveiro – DEGEI/GOVCOPP, Portugal | 549 |
| Views From a Meta-discipline: The Systems Approach in Research | Christine Welch
University of Portsmouth, UK | 560 |
| Managing Healthcare Services With a Geographic Information System - Identifying Geographic Disparities of Dental Service Provision in Taiwan | Chung-Yih Yan1, 2 and Neng-Pai Lin2
1Cathay General Hospital, Taipei, Taiwan
2National Taiwan University, Taipei, Taiwan | 568 |
| Doing Qualitative Research in Chinese Contexts: Lessons Learned from a Grounded Theory study in a Chinese Healthcare Environment | Lihong Zhou and Miguel Baptista Nunes
The University of Sheffield, UK | 576 |
| Research in Progress Papers | | |
| Performance of Service Delivery in Mental Healthcare Systems: A Case of Strategy-as-Practice | Kwesi Korsa Aggrey
University of Lincoln, UK | 585 |
| Tracking Employees’ Twists and Turns: A Mixed Methods Approach to Assessing Change in the Psychological Contract | Sarah Bankins
Queensland University of Technology, Brisbane, Australia | 592 |
| Organisational Change; Using Action Research to Discharge a Reliability Centred Maintenance (RCM) Capability Within the Military Aerospace Industry | Matt Bell
The University of Bolton, UK | 601 |
| Country-of-Origin Culture and Work-Life Balance in MNE Subsidiaries: Using Grounded Theory to Investigate Employee Experiences | Karin Dowling
University of Tasmania, Hobart, Australia | 610 |
| Is There a new Method to Analyse Qualitative Information? | Apostolos Fakis
University of Derby, UK | 617 |
| Quality of Work Life of Managers: Public V.S. Private Sector | Marija Topuzovska
University SS.Cyril and Methodius, Republic of Macedonia | 624 |
