7th European Conference on Research Methodology for Business and Management Studies

Proceedings of
The 6^th European Conference on Research Methods for Business and Management Studies
held at Universidade Nova de Lisboa, Lisbon, Portugal
9-10 July 2007

The proceedings for this conference are listed on the Index to Social Sciences & Humanities Proceedings (ISSHP) and the Index to Social Sciences & Humanities Proceedings (ISSHP/ISI Proceedings) and are now available to purchase in CD-ROM format only.

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Paper Title	Author(s)	Page
Preface		v
Biographies of Conference Chairs, Programme Chair, Keynote Speaker and Mini-track Chairs		vii
Biographies of contributing authors		viii
Modelling Business Graduate Employability: Developing a New Conceptual Framework Through Empirical Research	Jane Andrews and Helen Higson Aston University, Birmingham, UK	1-10
Major Influence Factors in Consumer Socialization of Pakistani Children: An Application of Conjoint and Cluster Analysis	Farrah Arif Lahore University of Management Sciences), Lahore, Pakistan	11-20
Truths and Realities: An Autobiographical Account of a Researcher’s View from the Inside	Andrew Armitage Anglia Ruskin University, Chelmsford UK	21-28
Mutual Research Designs: Redefining Mixed Methods Research Design	Andrew Armitage and Diane Keeble-Allen Anglia Ruskin University, Chelmsford, UK	29-36
So what do I do now? Handling Qualitative Data	Marie Ashwin¹ and Alan Hirst² ¹University of Hertfordshire, Hatfield, UK ²South Bank University, London, UK	37-50
Conquering Complex and Changing Systems through Recognition of Individual Uniqueness	Peter Bednar and Christine Welch University of Portsmouth, UK	51-56
Theories of IT adoption and Research Methods	Ann Brown Cass Business School, City University, London, UK	57-66
Why Link Knowledge Management, Ethics and Organizational Culture? - A Philosophical Approach	Gonçalo Costa, Mary Prior and Simon Rogerson Centre for Computing and Social Responsibility, Leicester, UK	67-76
The Analytical Role of Network Approach in Internet Advertising Campaigns Planning	Patricia Cucin¹, Nataša Kejžar², Janko Hočevar¹ and Samo Kropivnik² ¹Aragon d.o.o., Ljubljana, Slovenia ²University of Ljubljana, Ljubljana, Slovenia	77-88
“Tales of an Immersed Researcher: Dealing with an Intimate Experience of Practice, New Perspectives on the Politics of Regulatory Change and Communication”	Peter Dyer University of Lincoln, UK	89-94
An Exploratory Analysis of Groupthink Issue in Focus Group Research	Jose Esteves Instituto de Empresa, Madrid, Spain	95-102
How Hospitality Industry Managers’ Characteristics Could Influence Hospitality Management Curricula	Sjoerd Gehrels CHN University, Leeuwarden, The Netherlands	103-114
Action Research in Inter-Organisational Networks Impartial Studies or the Trojan Horse?	René Chester Goduscheit¹,Carsten Bergenholtz¹,Jacob Høj Jørgensen¹ and Erik Rasmussen² ¹Aalborg University, Denmark ²University of Southern Denmark, Odense, Denmark	115-124
Methodological Strategies for Design-Oriented Research in Organizations	Friso den Hertog, Tinne Lommelen, Paul Kunst, and Raf Sluismans MERIT, University Maastricht, Netherlands	125-134
The Manager as a Mole, Participant Observation by Men who Manage	Friso den Hertog¹ and Maarten Verkerk² ¹University Maastricht, ²Technical University Eindhoven	135-142
Business Research Methods: From Information Chaos to Knowledge Competence in the Mind of Students	Kristina Risom Jespersen, Lars Esbjerg and Ann-Kristina Løkke Nielsen Aarhus School of Business, Aarhus University, Denmark	143-152
Visualization as a Tool in Action Case Research	Lars-Olof Johansson, Björn Cronquist and Harald Kjellin Kristianstads University, Kristianstad, Sweden	153-162
An Assessment of Customer Service Using Covert and Overt Qualitative Research Approaches	Patricia Nomzamo Joubert University of Swaziland, South Africa	163-168
Energy Management Information Systems: An Exploratory Study of Implementations using Adaptive Structuration Theory	Orla Kirwan, Willie Golden and Padraig Molloy National University of Ireland, Galway, Ireland	169-178
Formal Methods of Qualitative Analysis as a Tool for Understanding the Formation of Co-operative Enterprises	Branka Krivokapic-Skoko Charles Sturt University, Bathurst, NSW, Australia	179-186
2-loop Action Research	Lars-Olof Lychnell and Pär Mårtensson Stockholm School of Economics, Stockholm, Sweden	187-196
“Research Dilemmas in Management and Business Studies”	John Mendy Lincoln Business School, University of Lincoln, UK	197-204
Possibilities of Quantitative Assessment and Measurement in Benchmarking	Milan Nikolić, Zvonko Sajfert and Jelena Vukonjanski Technical Faculty “Mihajlo Pupin”, Zrenjanin, Serbia	205-214
Research Strategy Development for Dummies: Define a Framework of Research Options and then Use It	Kersti Nogeste Project Expertise Pty Ltd, Victoria, Australia	215-228
Using PEST Analysis as a Tool for Refining and Focusing Contexts for Information Systems Research	Guo Chao Alex Peng, and Miguel Baptista Nunes University of Sheffield, Sheffield,UK	229-236
I Can See Myself Doing That! Using the Sims Virtual Environment to Enable Consumers to Anticipate Upcoming Consumption Experiences	Diane Phillips¹ and Jason Phillips² ¹Saint Joseph’s University, Philadelphia, Pennsylvania, USA ²West Chester University, West Chester, Pennsylvania, USA	237-246
Development of Variant Definitions for Stakeholder Groups with Regard to the Performance of Public Transit in the United States	Jason Phillips¹ and Diane Phillips² ¹West Chester University, West Chester, Pennsylvania, USA ²Saint Joseph’s University, Philadelphia, Pennsylvania, USA	247-256
Millennial Students, Approaches to Learning, and Independent Research Skills	Martin Rich Cass Business School, London, UK	257-264
An Application of Grounded Theory to Study Managerial Action during the Implementation of an Inter-Organizational Information System	Juan Rodon Esade¹and Joan Antoni Pastor² ¹Universitat Ramon Llull, Barcelona, Spain ²Universitat Politècnica de Catalunya, Barcelona, Spain	265-274
Managing the Fear Factor (or how a Mini-Viva Assessment can Improve the Process of Learning for International Students)	Susan Sayce Bournemouth University, Bournemouth, UK	275-282
A Scale to Measure the Usability of Print-Catalogs	Sebastian Schulz, Gunnar Mau, Günter Silberer Institute for Marketing, University of Göttingen, Germany	283-294
Grounded Theory in Business Research - a Project Management Approach to Bridge a Gap of Conceptual Understanding	Kerstin Thomson School of Business, Stockholm University, Sweden	295-304
Making Employees Interpretation of Product Development Work Comprehensible Using a Grounded Theory Approach	June Tolsby Ostfold University College, Remmen, Halden, Norway	305-314
The use of Grounded Theory and of Arenas/Social Worlds Theory in Discourse Studies	Ana Vasconcelos The University of Sheffield, Sheffield, UK	315-324
Wasting Time: The Mission Impossible With Respect to Technology-oriented Security Approaches	Andreas Wagner and Carole Brooke Lincoln Business School, University of Lincoln, UK	325-334