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ECSM Mini Track

Mini Track Call for Papers on Big Social Data Analytics

jari-jussilaMini track co-chairs: Dr. Jari JussilaNovi Research Center , Tampere University of Technology, Tampere, Finland

ECSM 2018 Mini Track on Big Social Data Analytics

An expanding amount of social media content is generated every day, yet organisations are facing increasing difficulties in both collecting and analysing the content related to their operations. This mini track on Big Social Data Analytics aims to explore the models, methods and tools that help organisations in gaining actionable insight from social media content and turning that to business or other value. The mini track also welcomes papers addressing the Big Social Data Analytics challenges, such as, security, privacy and ethical issues related to social media content. The mini track is an important part of ECSM 2018 dealing with all aspects of social media and big data analytics.

Topics of the mini track include but are not limited to:

  • Big Data Analytics
  • Big Social Data conceptual frameworks and literature reviews
  • Big Social Data models and methods
  • Big Social Data tools and case studies
  • Big Social Data security, privacy and ethical issues

 

Mini Track Call for Papers on Brand Management and Social Media

Mini track co-chairs: Dr Wioleta Kucharska, Gdansk University of Technology, Poland.

ECSM 2018 Mini Track on Brand Management and Social Media

A valuable company asset is its brand and many organisations are continuosuly striving to increase their brand equity and value. Social media has been acknowledged as a significant opportunity to improve the effectiveness of marketing communication by facilitating connecting with consumers at a deeper and more effective level than ever before.  This mini track on Brand Management and Social Media  provides an opportunity for researchers and practitioners to share and discuss their latest findings, ideas and survey reports in the theoretical and practical areas regarding all aspects of branding using social media.

Topics of the mini track include but are not limited to:

  • Strategies, tactics and tools in Social Media Branding: Today and tomorrow (effectiveness and efficacy aspects)
  • Brand equity creation in Social Media
  • Using Social Media for audience/community management
  • Customer - Brand co-creation
  • Sentiment Analysis of a brand
  • Personal branding in Social Media
  • Employee branding in Social Media

Mini Track Call for Papers on Gamification and Social Media

Mini track co-chairs: Muhammet Demirbilek, Suleyman Demirel University, Turkey  and Vaida Kazlauskaite Siauciune,  Panevezys District Velzys Gymnasium, Lithuania

ECSM 2018 Mini Track on Gamification and Social Media

As social media keeps growing and new kinds of services and applications emerge, providers are facing various challenges and growing competition requires more efficient means of dealing with user engagement. Gamification is the practice of adding gamelike elements to reward behavior in a non-game setting.  It is the use of game mechanics in non-entertainment environments. Playfulness, transparency, and challenge can motivate users to participate in an ongoing competition, thus enhancing social media engagement.
We are interested in articles that examine empirically and theoretically changes as well as the opportunities, limits and challenges in social media and gamification and what they create in learning, marketing, business and behavior change. The mini-track will exploit emerging gamification technologies to facilitate behavior change, learning, marketing, and business.
The following are the examples of research questions we are interested in:
  • What are the effects of gamification in the context of social media?
  • What are the effects of gamification in social media on behavior change?
  • What are the benefits of gamifying Marketing Strategy on Social Media?
  • What are the existing gamification approaches in social media?
  • What are the latest trends and issues on teaching practice to facilitate gamification in social media?
  • What are the current perspectives on the use of gamification in social media?
  • What are the examples of gamification applications in social media?
  • What is the future of gamification implications in social media?

Mini Track Call for Papers on Social Media and the DIY Artist: How the development of social media has impacted on the music industries

Mini track co-chairs: Dr Paul Oliver, University of West London. UK

ECSM 2018 Mini Track on Social Media and the DIY Artist: How the development of social media has impacted on the music industries

Since the inception of the internet, DIY (do-it-yourself) artists and entrepreneurs working within the music industries have used social media in sophisticated ways to collaborate, create and disseminate their music online. Initially in the early 2000s with MySpace, then with Facebook and YouTube and now with Instagram and Snapchat, social media has revolutionised the way DIY artists and fans, and the wider music community, can interact with each other. Moreover, social media platforms have begun to expand and elaborate on existing features developing stronger possibilities to interact through live video streaming and storytelling which, in turn, makes it easier for organic DIY music communities to form on a global scale based on niche interests.

This mini track is asking for proposals to present research focusing on how social media has impacted on the music industries, particularly how DIY artists and entrepreneurs are using social media in innovative ways in order to build, engage and interact with their audience.

Topics of the mini track include but are not limited to:

  • Communication within local/global music scenes
  • Social media as means for music collaboration and/or dissemination
  • Musicians using social media features for fan interaction
  • Micro-record label management through social media
  • Social media as music
  • PRLocal music scenes and social media

Mini Track Call for Papers on Social Media and Entrepreneurship

Mini track co-chairs: Dr Luisa Carvalho, Universidade Aberta, Lisbon, Portugal

ECSM 2018 Mini Track on Social Media and Entrepreneurship

Social media is now ubiquitous in people’s daily lives and increasingly for businesses. Social media can be integrated in the communication strategy of organizations and can play a fundamental role in building brand awareness, communicating with the customers, diffusing innovation and in the management of open innovation. Additionally, social networks can support the definition of the target audience, the demographics and can provide a better understanding of what the public expect from an organization.

This mini-track intends to examine the nature of social media innovation and the set of strategies that contribute to achieving company innovation goals, by looking at Social Media application in different industries and ways of measuring the effectiveness of social media application on innovation processes.

Topics of the mini track include but are not limited to:

  • Early adopters and diffusion of innovation
  • Web 2.0: a new wave for innovation
  • Social media and product innovation
  • Business value and adoption of innovation
  • Trends in early stage of adoption
  • E-marketing
  • Social media and product life cycle
  • Social media innovation strategies
  • The power of social media in open innovation
  • Case studies of social media innovation projects in specific industries
  • Digital entrepreneurship

Mini Track Call for Papers on Social Media and Online Teaching

Mini track co-chairs: Dr Phillip Davidson, University of Phoenix, Arizona, USA

ECSM 2018 Mini Track on Social Media and Online Teaching

People born in 1985 and later have never lived in a world without personal computers.  These are the students that have been described as “digital natives.” Most faculty are what would call “digital immigrants.”  They have had to learn the use of personal computers and the internet as they went along.  As faculty, we are now faced with the challenge of how to cope with these digital natives. There are many digital technologies used by younger students, and social media is probably the most common.  Tools such as Facebook, LinkedIn, and WhatsApp are just a few of over 90 social media sites.  Now the pressure is on as to how to use social media, which these students know well, as an effective tool in the classroom.  The challenge to teachers and to universities is how best to integrate social media into online teaching. There are both advantages and disadvantages to doing so.  The goal of this track, therefore, is to present and discuss how social media can effectively be implemented in an online teaching program.  Moreover, we would also like to hear studies of the successful use of social media in online learning.  What are the experiences of faculty and students.  The question has been asked, “Can this really be done?” That is the question and focus for this mini track.

Topics of the mini track include but are not limited to:

  • Social media and personalized learning
  • Social media and student engagement to increase retention
  • Faculty approaches to integrating social media in the online classroom
  • How use of social media affects teaching
  • Social media and a community of learning in the online classroom
  • Access to social media and online learning in developing countries