Prosumption: Utilization of Consumer Knowledge in Enterprises. Ewa Ziemba, University of Economics in Katowice, Poland
Customer knowledge becomes an essential intangible asset for every line of business, leads to better response and respect to customers, and contributes to the improvement of business processes and value. The business ability to manage customers’ knowledge should be considered as a potential source of competitive advantage. Therefore, the concept of prosumption coined by Toffler has been evolved and it currently means that consumers share knowledge with enterprises and enterprises use this knowledge to produce things of value. This presentation will propose a holistic approach to prosumption in order so that we, as a KM community, can further improve the current state-of-the-art in prosumption.
Prof. Eric Tsui
Re-wiring our brain in the Cloud: Excelling with Knowledge Work in the age of digitalisation. Prof. Eric Tsui, Professor and Associate Director (Business Development) Knowledge Management and Innovation Research Centre (KMIRC), The Hong Kong Polytechnic University
This presentation will discuss the power of cloud computing and how a knowledge cloud, which offers a re-framing of a cloud to consist of not only IT infrastructure but also connections, people power and artificial intelligence, can support product and services innovations via community building, crowd sourcing, ideation, micro-tasking and human-machine cooperative problem solving. With its high connectivity, massive repositories and connections, the Cloud is naturally the canvas for the orchestration and delivery of knowledge services. However, in order to exploit the potential of the Cloud, some major unlearning are needed. This talk will conclude with a corporate strategy for managing knowledge in the age of digitalisation
Prof. Eric Tsui
Empowering Conversation in the Workplace. David Gurteen, Director and Founder of the Gurteen Knowledge Community
Conversation is our most powerful KM tool, but we take it for granted and fail to capitalize on it. The potential for every work-related conversation in our organizations to be meaningful, to have high impact and drive performance, transfer learning, and build relationships is immense. But no one ever teaches us how to convene and engage in such conversations and so we bumble along and squander one of our most powerful human abilities. In this presentation. David will talk about the power of conversation and how to "empower conversation" in the workplace.